Head of influencer marketing

3 weeks ago


Singapore RK RECRUITMENT PTE. LTD. Full time

Our client is a rapidly expanding e-commerce company renowned in the wedding and party industry, boasting a substantial following across various digital platforms. Job Info: Salary: Basic up to $8000 + AWS + VB Working Hour: Monday - Friday, 9am - 6pm Location: Raffles City Job Scopes: Influencer Marketing Campaigns: Develop and execute influencer marketing campaigns across social media and offline channels. Collaboration with Creative Team: Work closely with the in-house Creative team to drive impactful results across all social channels. Industry Relationships: Establish and nurture relationships with key industry partners on social platforms. Talent Identification: Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven approach to include nano, micro, macro influencers, and content creators. Community Expansion: Expand and nurture the existing influencer community, strengthening relationships through day-to-day communication via email, phone, text, etc. Relationship Management: Maintain and create new talent relationships through mailings, gifting, and outreach, ensuring alignment and transparency. Performance Targets: Exceed targets in revenue, engagement, messaging, and follower growth by collaborating with social, communications, and editorial teams. Budget Management: Manage influencer marketing forecasts, budgets, and optimizations based on business needs. KPI Measurement: Measure the success of social media activations through KPIs and forecasting. Influencer Calendar: Develop and manage an Influencer calendar to leverage across all social channels. Trend Monitoring: Stay informed on pop culture, social media, influencer trends, emerging technologies, and platform updates. Job Requirements: Bachelor’s Degree or equivalent experience. 5+ years of related experience, preferably within Influencer Marketing, social media, or PR in the fashion industry. An ideal candidate will have a personal rolodex of influencer and celebrity talent relationships with an eye for new upcoming talent. Expert in leading social media platforms (Tik Tok, Instagram, You Tube, Twitter, Facebook, etc.) and understands digital marketing trends. Ability to think strategically and creatively. Flexibility to adapt quickly to changing business needs and deal with ambiguity. PC Skills, including MS Office, and MS Outlook. Excellent written and verbal communication skills with keen attention to detail. Comfortable with occasional travel. Self-starter, ability to thrive in a fast-paced environment. #J-18808-Ljbffr



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