Brand Marketing Coordinator

Overview
The Marketing Coordinator will lead execution of Yoto’s social and influencer strategy in Canada. This role balances hands-on delivery with campaign oversight, agency coordination, and team alignment. It combines content development, community management, influencer campaign execution, and reporting. The Coordinator will serve as the key CA contact for global leads and ensure all social and influencer activity drives brand awareness, family acquisition, and revenue growth.
About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.
Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
Named one of TIME Magazine’s Top 100 Inventions of 2020.
We’re 200 employees spread across the UK, US, France, Australia, Canada, Singapore, the Netherlands, Romania and China.. and growing
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it
What you’ll be doing
Content creation and calendar management
Own the CA social content calendar, including planning, briefing, and localisation. This will feed into global and NA socials with the potential for CA specific channels in the future.
Own the ideation and briefing process for CA-specific content—develop creative concepts, brief the design team, and collaborate with local content creators to deliver market-relevant assets.
Channel and community management
Manage daily posting, story reposting, and UGC curation.
Respond to comments in brand tone and escalate customer issues to the customer happiness team.
Work with global social leads on complex responses.
Influencer marketing
Own the campaign briefing process with objectives, deliverables, and timelines.
Identify, vet, and contract influencers with support from the global team.
Lead outreach, negotiation, and content briefing.
Review content for quality, compliance, and brand fit.
Monitor go-live posts and performance, resolving issues quickly.
Track and share campaign metrics including CPM, impressions, engagement, CTR, CVR, and revenue.
General Marketing support
Support CA product launches and market-specific campaigns.
Manage CA marketing calendar and event planning.
Process CA vendor invoices and manage the relevant portions of the US budget including monthly reconciliation.
Provide insights on CA market trends and opportunities.
Collaboration and reporting
Work with global paid media teams to align organic and paid content.
Share performance reports quarterly.
Surface competitor and market insights.
What you’ll bring
At least 2 years experience either brand or agency side in a similar role, focusing on the Canadian market
A self-starter, clear communicator and a fast learner
A strategic and creative thinker
Works well with cross-functional teams across different timezones and fosters a collaborative environment within the marketing team
Able to quickly adapt to changing market conditions and company priorities
Focused on achieving measurable outcomes and meeting ambitious targets
Comfortable with the ambiguity of working in a fast paced scaleup environment
Salary:
CAD$90,000 - $100,000 based on experience
What you can expect from us
Flexibility:
A choice based approach - as a remote employee you will work from your home with occasional travel to our Brooklyn office, as required. Our work from anywhere policy gives you the opportunity to work from a different location for a temporary period.
Financial:
Receive Life Assurance / Group Life & Disability insurance that covers you from day one of service via Allianz. Group Registered Retirement Savings Plan where Yoto contributes 3% towards your pension. Generous employee referral bonus scheme.
Health & Wellness:
Fully funded Healthcare plan (Bronze) provided by Manulife. A CA$40 monthly wellness allowance which can be used towards anything that prioritises your physical or mental wellbeing. You will also be covered by the Yoto sickness absence policy, with further details on Notion.
Time Off:
We offer 20 vacation days, 9 public holidays, plus extra accrued days. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months\' of unpaid sabbatical.
Helping Families:
Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
People & Planet:
Up to 2 volunteer days a year. A Book Allowance of up to CAD$80 a year to contribute to your professional development.
Fun Perks:
You receive your very own Yoto player and starter pack of cards Regular company socials and celebrations, including our annual YotoFest
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility, giving our team the freedom to balance life and work in ways that suit them.
We’re committed to fostering a diverse, inclusive, and equitable environment where everyone feels valued, respected, and supported. Our Diversity, Equity and Inclusion group - sponsored by a member of our Executive Team - meets regularly to amplify diverse voices and perspectives, ensuring that all employees have a space to be heard. We don’t just embrace differences - we celebrate them. From curating inclusive audio content for families to building a workforce that reflects the diversity of our community, we believe that diverse perspectives drive innovation and make us stronger.
At Yoto, hiring decisions are based on skills, experience, and passion. We work continuously to improve representation, remove bias from our processes, and ensure fair evaluation for all candidates. We invite individuals from all backgrounds to explore opportunities with us and be part of a company that champions flexibility, equity, and inclusion. Learn more about our commitment to People and Planet on our website.
Please only apply or engage with Yoto jobs posted on our careers page. All correspondence from our Talent team will only come through Teamtailor, our application tracking system.
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