Growth Marketing

2 weeks ago

Singapore Verdent AI Full time

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Verdent AI Verdent AI is building the next generation of AI-native coding assistants. Our product goes beyond simple code completion; it understands developer intent, reasons over entire codebases, and automates complex workflows. We are a mission-driven team dedicated to revolutionizing the developer experience and unlocking new levels of productivity. About the Role: We are looking for our first Head of Growth, a data-driven "full-stack" marketer with a strong product sense. You will be responsible for building and executing the multi-channel strategy that drives developer acquisition, activation, and retention. This is a foundational role where you will own the entire growth funnel, from top-of-funnel awareness campaigns to in-product activation experiments. You will be scrappy, analytical, and creative, equally comfortable launching a paid ad campaign, negotiating with a top developer KOL, or analyzing a retention cohort. Responsibilities Strategy & Funnel: Develop and own an end-to-end growth strategy. Define, instrument, and obsessively track our core acquisition, activation, retention, and referral metrics. Performance Marketing: Plan, launch, and optimize paid acquisition campaigns across relevant channels (e.g., Google Ads, X/Twitter, LinkedIn, developer-specific platforms). Influencer & Content Marketing (KOL): Identify, build relationships with, and manage campaigns with key developer influencers, educators, and technical KOLs to build authentic advocacy. Community & Social : Build and nurture our developer community (e.g., on Discord, Reddit, GitHub). Drive conversations, gather product feedback, and turn our users into passionate evangelists. Product-Led Growth (PLG): Partner closely with Product and Engineering to identify friction points in the user journey. Design and run A/B tests to improve onboarding, conversion rates, and virality. Lifecycle Marketing: Develop and manage lifecycle marketing programs (e.g., email, in-product notifications) to drive user activation and long-term retention. Analytics & Reporting: Own the growth analytics stack. Build dashboards and communicate performance, insights, and experiment results to the founding team. Nice to have 5+ years of hands‐on experience in a growth, marketing, or product role, preferably at a high‐growth B2C, Prosumer, or developer‐focused SaaS company. Proven Multi‐Channel Expert: Demonstrable experience successfully managing paid acquisition (performance marketing), SEO/content, and community/KOL campaigns. Highly Analytical: Deeply data‐driven. You live in analytics tools (e.S., Amplitude, Mixpanel, GA), are proficient in SQL, and build your strategies based on data. Experimentation Mindset: A strong understanding of A/B testing, funnel optimization, and statistical significance. Developer Empathy: You must understand the developer mindset. You know where they spend their time, what they value, and how to speak their language. (Prior experience marketing a technical product is a huge plus). Founder's Mentality: A scrappy, self‐starting, and proactive problem‐solver. You thrive in ambiguity and have a "get‐it‐done" attitude. $250,000 - $300,000 USD Seniority level Mid‐Senior level Employment type Full‐time Job function Marketing Industries Technology, Information and Internet #J-18808-Ljbffr

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