Head of Global Portfolio

1 week ago

Singapore TREASURY WINE ESTATES ASIA (SEA) PTE. LTD. Full time

1. Global Portfolio Growth Strategy Develop and execute a global business development strategy for the French, China, and US wine portfolios, aligned with Penfolds broader commercial objectives Prioritise markets using a Product-Market Fit Scorecard and Market Prioritisation Framework to focus resources where the opportunity to win is greatest Lead the commercialisation of new-to-world brands and scale existing brands across priority markets. Defining the growth strategy, where to play & KPIs for Global Portfolio COO. Partnering with commercial teams to develop plans, drive distribution & depletion strategy & targets. Drive accountability, ensuring dedicated support for Multi COO success. 2. Market-Specific Execution Adapt strategies to local market dynamics, including consumer behaviour, regulatory environments, and competitive landscapes Build and execute tailored activation plans in key regions (e.g. “Art of French Living” in SEA & NA, French Thematic 3.0 in ANZ) and market + consumer relevant activations by key market. Partner with regional sales and marketing teams to ensure executional excellence and alignment with local priorities. 3. Commercial Leadership Drive depletion growth and distribution expansion through joint business planning with partners in market, on trade, distributors & FWR. Working closely with Global RevMan on pricing, promotional, and channel strategies to optimise margin and market share. Monitor performance and adjust plans using real-time data and insights. 4. Brand Building & Storytelling Champion the unique provenance and positioning of each country-of-origin portfolio. Championing our Global Portfolio wine education & storytelling to elevate brand power, with first priority French through FWT. Coordination & Alignment with Penfolds global Brand Ambassador team to ensure joint programs to drive overall global impact in priority markets. Leading high-profile events & activations to build credibility and demand. Lead global storytelling initiatives that elevate brand equity and consumer engagement 5. Cross-Functional Collaboration Work closely with Sales, Supply, Marketing, Finance, and Regional LTs to ensure end-to-end alignment from vineyard to consumer Influence innovation pipelines and portfolio decisions based on market feedback and commercial performance. 6. Tracking & Monitoring Responsible for engaging global teams through a Global Portfolio Performance-Driven Approach Implementing real-time tracking of depletion and distribution. Regularly adjusting strategy based on market insights & performance metrics #J-18808-Ljbffr

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