Assistant Manager/Manager, Brand

5 days ago

Singapore StarHub Full time

Assistant Manager/Manager, Brand & Go-To-Market (EIGHT)Join to apply for the Assistant Manager/Manager, Brand & Go-To-Market (EIGHT)role at StarHub Job Description We are seeking a strategic and execution-driven Brand & Go-To-Market person to lead and scale our marketing initiatives. This role is ideal for someone who can translate brand vision into impactful campaigns, manage end-to-end marketing operations, and drive growth across customer acquisition, engagement, and retention. Key Responsibilities Support end-to-end execution of marketing campaigns across digital, social and offline Collaborate with agencies on creative development, media buying, and content deployment Monitor campaign timelines and performance to ensure timely delivery and ROI targets Ensure consistent brand messaging across all touchpoints Assist in the development of marketing assets such as EDMs, social posts, and brochures Coordinate marketing calendars, product launches, and brand engagement initiatives Track, analyze, and report on key marketing metrics (CTR, CAC, conversion, engagement rates, etc.)Recommend optimizations based on insights and market trends Work with CRM teams to plan and execute lifecycle campaigns Analyze competitors' campaigns and promotions to identify gaps and opportunities Work closely with product, sales, and customer support teams to align marketing efforts Manage vendors, agency partners, and promotional partners to deliver high-quality outputs Support budget tracking and procurement coordination for marketing spends Qualifications 4–8 years of marketing experience, preferably in B2C or customer‐centric industries Hands‐on experience in executing digital and offline campaigns Proficiency in tools such as Meta Ads Manager, Google Ads/Analytics, and marketing campaign platforms Strong analytical skills with the ability to interpret data and generate actionable insights Excellent project management and communication skills Collaborative mindset with attention to detail and execution excellence Preferred Qualifications Background in telecommunications, fintech, or digital‐first consumer brands Experience with CRM/lifecycle communication (e.g. Salesforce, HubSpot, Braze)Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies Strong commercial acumen and ability to work with lean budgets and agile timelines Seniority level: Mid‐Senior level Employment type: Full‐time Job function: Administrative Industries: Telecommunications #J-18808-Ljbffr

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