Brand Marketing Assistant Manager

ABOUT GAIN CITY

At Gain City, we've been delivering trusted expertise and quality solutions in consumer electronics, air-conditioning, and home appliances since 1981. As a household name in Singapore, we take pride in our strong customer focus, innovative spirit, and commitment to service excellence. With a dynamic workforce and a network of stores and service centers island wide, we offer a vibrant and growth-oriented environment where employees are empowered to thrive, take ownership, and make a real impact.

ABOUT THE ROLE

We're looking for a dynamic and creative Assistant Brand Marketing Manager to help lead the growth of a new and exciting lifestyle brand that offers personal care and home solutions for modern, everyday living. This role involves brand positioning, campaign planning, and product promotion to enhance brand awareness and drive sales.

KEY RESPONSIBILITIES

Brand Strategy & Positioning

• Develop and implement brand marketing strategies to strengthen identity and presence in the market
• Ensure consistent brand messaging across all platforms (digital, in-store, and print)
• Conduct market research and competitor analysis to uncover trends and identify new opportunities

Campaign & Content Marketing

• Plan and execute 360 degrees campaigns across digital, retail, social, influencer, and event channels
• Manage content calendars and coordinate creatives across platforms (Instagram, TikTok, EDMs, etc.)
• Collaborate with retail and e-commerce teams to ensure campaigns align with business goals
• Monitor campaign KPIs and use insights to refine strategies and drive performance

Product Marketing & Launches

• Assist with product development, conduct consumer and market research, define product requirements, lead and drive product launches, develop and maintain user manuals, and manage product roadmaps and timelines
• Drive innovation within existing product areas with industry trends and best practices
• Support new product launches with go-to-market plans, messaging, and rollout campaigns
• Develop and manage marketing assets such as brochures, videos, displays, and demo kits
• Gather product feedback and performance data to improve future launches and messaging

Digital & Social Media Marketing

• Own the brand's social presence, curating and creating content that builds engagement and community
• Execute paid media strategies, influencer collaborations, SEO, and email marketing efforts
• Track performance analytics and continuously optimize content and media spend

Public Relations, Events & Trade Marketing

• Assist with outreach, influencer seeding, and event planning to generate buzz and visibility
• Coordinate brand activations, pop-ups, in-store promotions, and roadshows
• Work with external vendors, partners, and agencies to bring co-branded campaigns to life
• Support in-store visual merchandising and POS deployment for promotions and product features

QUALIFICATIONS AND REQUIREMENTS

• Diploma or Degree in Business, Marketing, Communications, or related field
• Minimum 3 years of experience in brand management or marketing, preferably within the consumer retail industry
• Have successfully scaled and led result driving marketing campaigns with clear management reporting metrics to measure success
• Strong copywriting and content creation skills
• Familiarity with digital marketing tools is a plus (Meta Ads, Google Analytics, EDM platforms, etc.)
• Self-motivated, adaptable, and detail-oriented
• Passions for lifestyle, wellness, and consumer technology brands and products