Regional Marketing Director

About Cognita Asia Cognita Asia currently operates 11 schools in 5 countries, with more than 16,000 students. While our schools are part of a Group, they are unique in many ways. In Cognita Asia, we have a robust regional team that supports our schools. The team is based in Singapore and provides centralized support across various functions. We are looking for dynamic individuals who thrive in a collaborative and inclusive environment. Our Regional team now has an exciting opportunity for a Regional Marketing Director to join our fantastic team. Position Objective The Regional Marketing Director has a pivotal role in positioning Cognita Asia's prestigious portfolio of international schools across Singapore, Hong Kong, India, Vietnam, and Thailand. Based in Singapore, this role will lead the design and implementation of multi‐channel marketing strategies, driving brand positioning, enrolment growth, and revenue optimisation. As a key member of the Regional Marketing & Experience team, the Director will partner with school leaders and admissions teams to ensure every family interaction becomes a purposeful step toward growth. Responsibilities Customer & Parent Experience Excellence Champion a customer‐first approach, ensuring world‐class parent and student experiences.Proud and loud parents are the most effective marketing channel. Integrate parent insights and feedback into continuous improvement efforts. Ensure all marketing activity reflects Cognita's commitment to excellence and quality assurance. Strategic Brand Leadership Conduct market research and competitor analysis to shape school brands and campaign strategies. Position Cognita Asia's schools as the benchmark for international education through distinctive propositions. Drive brand consistency across diverse digital and offline channels. Holistic Multi‐Channel Marketing Design and implement multi‐channel campaigns (digital, social, outdoor, PR, events) that deliver measurable impact. Harness emerging technologies and tools to optimise audience targeting and engagement. Develop compelling storytelling and creative assets that amplify each school's unique value. Lead Generation & Digital Performance Oversee regional lead generation strategies in partnership with admissions and school teams. Drive and monitor SEO/SEM, paid social, and referral campaigns to increase enquiries and conversion. Partner with CRM owners to optimise systems for nurturing and converting leads. Data‐Driven Decision Making Leverage analytics, dashboards, and market data to inform strategy and adapt to trends. Monitor ROI of campaigns and marketing spend, ensuring optimal resource allocation. Provide accurate reports, KPIs, and insights to senior leadership. Public Relations & Events Develop PR strategies to enhance Cognita Asia's profile and strengthen media relationships. Oversee regional events, sponsorships, and thought‐leadership platforms aligned with brand values. Position Cognita schools as the leading choice for international families in Asia. Team Leadership & Management Lead and inspire a high‐performing regional marketing team and provide matrix guidance to school marketing leads. Foster a culture of creativity, collaboration, and commercial focus. Build skills and capabilities across schools through toolkits, training, and coaching. Business Development Support Support new business initiatives (enrichment, partnerships, new schools) with strong marketing and communications. Contribute to commercial negotiations with agencies, media, and external partners. Safeguarding Ensure all marketing activities comply with Cognita's safeguarding standards and policies. Demonstrate personal commitment to student, parent, and colleague wellbeing. The job holder's responsibility for promoting and safeguarding the welfare of children and young persons for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, s/he must report any concerns to the School's Child Protection Officer/Designated Safeguarding Lead or to the Head or indeed to the Regional CEO so that a referral can be made accordingly to the relevant third party services. Position Requirements Experience Minimum 8–10 years in senior/regional marketing leadership roles, ideally in education, retail, hospitality, or premium consumer services. Strong track record in digital marketing, campaign execution, and lead generation. Experience managing significant marketing budgets and delivering ROI. Proven success in brand campaigns, PR, and events management. Skills & Competencies Excellent strategic and commercial acumen. Strong stakeholder management, influencing, and presentation skills. Data‐driven mindset with advanced skills in analytics and CRM. Ability to balance creativity with execution discipline. Attributes Visionary leader with entrepreneurial drive. Collaborative and culturally aware. High energy, resilience, and adaptability in fast‐paced environments. Integrity, discretion, and professional credibility. Qualifications Bachelor's degree in Marketing, Business, Communications, or related field. Master's degree or advanced qualifications in Digital Marketing/Brand Strategy advantageous. Contacts Internal stakeholders within Cognita Asia regional office. Sales and Marketing teams in Asia schools and other school leadership teams. External parties, consultants, and specialists. Working Conditions Based in Cognita Asia Regional Office, Singapore. Regional travel required. Flexibility to work extended hours for events or regional/global meetings. Competitive salary, benefits, and hybrid working policy. #J-18808-Ljbffr