Data & Market Insights Manager

Position Summary As the Data & Market Insights Manager, you will lead the analysis of product, sales, and market data to uncover key business opportunities and "white spaces" for the Digital Appliance (DA) category. Your role will involve conducting in-depth research and analysis on consumer behavior and market trends, synthesizing findings into actionable strategies, and creating data visualizations to communicate insights effectively. You will oversee projects from start to finish, leading the research phase and participating in ideation sessions to contribute to the full innovation cycle. By collaborating with cross-functional teams, you will provide strategic recommendations that inform business decisions, drive growth, and optimize market positioning. Additionally, you will develop opportunities for new product innovation based on research outcomes. Role and Responsibilities Market Sensing & Competitive Analysis Market Sensing : Collect and analyse regional, country, user, industry, brand, and product data to identify growth opportunities across different geographic regions and product segments. Competitor Analysis : Evaluate competitor product ranges, pricing strategies, distribution channels, and marketing tactics to identify competitive advantages and gaps. Industry Tracking : Monitor emerging industry shifts, technological innovations, and new entrants to predict future market dynamics. Data Visualization : Develop dashboards, infographics, and presentations to effectively communicate findings and insights. Consumer Macro Trends : Identify macro trends (e.g., population, cultural, lifestyle habits, and living environments) and assess their impact on business strategy and product innovation. Consumer Research & Market Insights Consumer Research : Design, conduct, and oversee quantitative research, integrating findings with other research streams to develop actionable strategies and opportunities for stakeholders. Quantitative Research Expertise : Utilise various quantitative methodologies to uncover insights that inspire product innovation across Samsung's Digital Appliance portfolio. Research Design : Design, lead and oversee the full research cycle for both exploratory and evaluative research across the various innovation projects; including alignment on research objectives, building surveys/interviews, synthesizing data, and consolidating reports. Consumer Focus Advocacy : Champion consumer-centric insights within the research process, collaborating with cross-functional teams internally and externally. Insights Workshopping : Lead or support research-to-idea workshops, preparing materials to guide stakeholders (designers, engineers, product managers) through the workshop process. Skills and Qualifications Education : Bachelor's degree or equivalent in Business, Economics, Psychology, Behavioural Science, or a related human-centred field (preferred). Experience : Minimum of 8 years in consulting or consumer research, with a focus on product/service/consumer experience research (not brand/communications). Analytical Expertise : Proven ability in market sensing, competitive analysis, and identifying consumer macro trends, on top of market modelling and opportunity sizing. Strategic Development : Experience in developing data-driven business, product, or marketing strategies. Data Analysis : Strong skills in analysing numbers and transforming findings into compelling insights for presentations and business directions. Quantitative Research : Expertise in quantitative research methods and statistical analysis; proficiency with market analysis platforms (e.g., GfK, Euromonitor). Research Lifecycle Management : Experience in scoping, designing, executing, and adapting research approaches throughout the full lifecycle. Insight Communication : Ability to analyse, prioritize, and communicate insights into compelling stories for business strategies and innovation. Stakeholder Collaboration : Experience managing stakeholders across different levels and locations to align on project scope and outcomes. Global Experience : Experience in multinational or global business environments (preferred). Industry Knowledge : Background in consumer electronics or home appliances (preferred). Data Visualization Tools : Familiarity with tools like Tableau or Power BI (preferred). Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. #J-18808-Ljbffr