Marketing Specialist

5 days ago

Singapore GLOBAL SEARCH PARTNERS PTE. LTD. Full time
  • IT MNC
  • B2B marketing in technology industry Responsibilities
    • Liaison with regional sales and product leadership to develop the GTM strategy for ASEAN/HK
    • Responsible for developing and owning regional Marketing strategy and driving outcomes for ASEAN market
    • Strategize and craft marketing campaigns to realise GTM strategy while maintaining optimum cost per lead ratio
    • Identify prospective clients and build a strong sales pipeline for the Sales Managers using different marketing channels - LDR/cold - calling, email communications, LinkedIn, referrals and other direct marketing methods
    • Find unique ways to attract the attention of C-level executives
    • Initiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal
    • Manage regional budgets and spends
    • Track lead status on a daily, weekly and monthly basis to check performance against the marketing plan
    • Own regional events planning, execution and outcomes
    Requirements:
    • 5+ years' Enterprise B2B experience in Regional Marketing in ASEAN/ HK
    • Experience in Telecom/ Cybersecurity/ Service provider segment preferred
    • Strong experience of running Marketing campaigns
    • Good writing and verbal communications skills
    (EA Licence No. 14C7000)
    (EA Personnel Registration No : R )

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