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Brand director

1 month ago

Singapore PROCTER & GAMBLE INTERNATIONAL OPERATIONS SA SINGAPORE BRANCH Full time

Overview of the job Did you know P&G invented the concept of branding and data-driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers. As a Brand Director of Personal Health Care Business Unit, you will be responsible for Brand Strategies, Plans and Executions for the region of the Asia Pacific Enterprise Markets Specifically, you will lead innovation plans, including crafting brand building assets like digital marketing, TV commercials, trial plans, etc. You will lead multi-functional teams to build cohesive commercialization plans; have deep data analytic skills; have deep knowledge, market trends and retail customers; and have the creativity and critical thinking to develop the plans. Your Team You will report to a Brand Senior Director for the Category in an organization Unit, and extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc. and you will work with different teams across the region. This role is located in the Regional HQ in Singapore. What Success Looks Like As the brand custodian, you will handle a portfolio of Brands. You are responsible for overall Brand Strategy, Brand Equity, Marketing Plans and P&L management for the brand in the Japan market. You should have strong leadership skills and experience handling P&L. Responsibilities of the Role Deliver Brand P&L including top line, bottom line, share and equity growth for the Japan market Identify APAC consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Japanese consumers Communicate with APAC local partners, stakeholders and suppliers to drive P&G business initiatives considering Health Care regulations in respective markets. Drive Overall Brand Strategy, Brand Equity and Architecture Deliver Annual Marketing Plans Drive Innovation Master plan and toolkit development Lead Packaging development Lead the initiative master plan, develops strategies required to deliver brand growth Lead the Integrated Brand Plan and its execution Responsible for the P&L investment decisions to maximize profitability Ensure plans are designed to win with key customers / channels. QUALIFICATIONS MBA or Degree qualified with a relevant major (Business Administration, Advertising, Marketing, Digital Marketing, Communication) Strong regional brand building track record with Brand Design Role (brand franchise or regional design) experience for at least 5 years At least 4 years' experience in the FMCG industry Proven strong critical thinking and experience on Brand Strategy, Equity and Architecture Excellent forward-thinking, strategic and courageous leadership skills Possess strong market knowledge of Indonesia and/or Philippines consumers and health care landscapes as the role requires local consumer understanding as well as understanding of health care professional systems/regulations to develop brand equity and marketing strategies for APAC consumers and HCPs #J-18808-Ljbffr