Tbwa Chiat/Day Inc | Field Marketing Manager Singapore, Central, Singapore

2 days ago


Singapore Tbwa ChiatDay Inc Full time

Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.
At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact.
We are seeking a seasoned
Field Marketing Manager
with over 5 years of marketing experience to lead our regional marketing efforts in Asia. The ideal candidate will be responsible for developing and executing innovative marketing strategies to drive brand awareness, lead generation, and revenue growth within the region. They will collaborate closely with cross-functional teams, including sales, product marketing, and corporate marketing, to ensure alignment and success in achieving marketing objectives.
Key Responsibilities:
Strategy Development: Develop comprehensive marketing plans aligned with regional and global objectives, considering market trends, competitor analysis, and customer insights.
Campaign Execution: Plan, execute, and optimize integrated marketing campaigns across various channels (digital, events, email, etc.) to drive demand generation and pipeline acceleration.
Event Management: Oversee the planning, coordination, and execution of regional events, trade shows, and seminars to enhance brand visibility and generate leads.
Partner Collaboration: Collaborate with channel partners to develop joint marketing programs, co-marketing initiatives, and promotional activities to drive mutual business goals.
Reporting and Analysis: Track, analyze, and report on marketing campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
Required Experience/Skills:
5+ years of progressive experience in marketing, preferably in a B2B technology or related industry.
Proven track record of developing and executing successful marketing strategies and campaigns.
Strong project management skills with the ability to manage multiple projects simultaneously.
Excellent communication, presentation, and interpersonal skills.
Proficiency in marketing analytics tools and CRM systems (preferably Marketo and Salesforce).
Ability to thrive in a fast-paced, dynamic environment and work effectively in cross-functional teams.
Flexibility for travel within the Asia Pacific region as required.
Bachelor's degree in Marketing, Business Administration, or related field; MBA or relevant advanced degree is a plus.
What Diligent Offers You:
Creativity is ingrained in our culture.
We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients.
We care about our people.
Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting-free days, generous time off policy, and wellness programs to name a few.
We have teams all over the world.
We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
Diversity is important to us.
Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose.
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