
Ambitious Marketing Professional Wanted
6 days ago
Marketing Role Overview
This position is designed for an ambitious marketer seeking end-to-end ownership of marketing across multiple channels.
The ideal candidate will possess a dynamic blend of creative, technical, and operational skills to excel in this multifaceted role.
Main Responsibilities:
Channel Optimisation & Digital Visibility:
- Conduct keyword research and implement SEO strategies to enhance search engine rankings.
- Optimise website pages, blog posts, and multimedia content for maximum visibility.
- Analyse site performance using Google Analytics and other SEO tools.
Websites & Technical Management:
- Manage and update the company's WordPress website efficiently.
- Handle hosting, domain renewals, and security measures (SSL, backups, malware protection).
Content Creation & Social Media:
- Develop engaging video, photo, and written content for social media platforms.
- Film and edit videos showcasing services, drivers, and company culture.
Campaign Execution & Promotion:
- Plan and execute promotional activities (e.g., flyers at transport hubs, shift worker mobilisation for new services).
Email Marketing & Customer Engagement:
- Create and manage targeted email campaigns for new services, promotions, and client updates.
Partnerships & Industry Relations:
- Maintain relationships with subcontractors, vendors, and industry stakeholders effectively.
Data Analysis & Reporting:
- Track and report on KPIs across all channels (SEO, Google Ads, social media, email, offline).
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