Digital Marketing Campaign Specialist

1 day ago


Singapore SAMSUNG SDS ASIA PACIFIC PTE. LTD. Full time

We are seeking a highly skilled Digital Marketing Campaign Specialist to join our team at SAMSUNG SDS ASIA PACIFIC PTE. LTD.

About the Role

This is a full-time position responsible for designing, implementing, and managing cross-channel marketing campaigns using Adobe Campaign Classic 7/8. The successful candidate will work closely with globally dispersed teams to develop campaign strategies that drive business growth.

Key Responsibilities
  • Design, implement, and manage cross-channel marketing campaigns, including email, SMS, and push notifications using Adobe Campaign Classic 7/8.
  • Build and optimize customer data strategies for personalized targeting and segmentation by integrating Customer Data Platforms (CDP).
  • Ensure compliance with data governance policies and maintain high-quality data standards.
  • Collaborate with marketing and business teams to align campaign strategies with business goals.
  • Monitor system performance, provide actionable insights, and optimize based on data analytics.
  • Troubleshoot, resolve technical issues, and provide platform support to internal teams.
Requirements
  • Proven experience in Adobe Campaign Classic 7/8 configuration, management, and deployment.
  • Strong expertise in Customer Data Platforms (CDP), data segmentation, and integration.
  • Basic skills in CRM, SQL, XML, JavaScript, CSS, HTML, campaign automation workflows, and platform development.
  • Fair understanding of marketing technology stacks, data governance, and privacy regulations.
  • Excellent problem-solving skills, attention to detail, and ability to work collaboratively.
Preferred Skills
  • Experience with Adobe Experience Cloud and other Adobe marketing products.
  • Familiarity with data visualization tools (e.g., PowerBI, Qlik, Tableau) for campaign performance reporting.
  • Certification in Adobe Campaign or Adobe Experience Cloud.
  • Project Management Skills will add value.
  • Experience in ETL integration will be beneficial.

The estimated salary for this role is $80,000 - $110,000 per annum, depending on experience.



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