Digital Marketing Campaign Specialist
1 day ago
We are seeking a highly skilled Digital Marketing Campaign Specialist to join our team at SAMSUNG SDS ASIA PACIFIC PTE. LTD.
About the RoleThis is a full-time position responsible for designing, implementing, and managing cross-channel marketing campaigns using Adobe Campaign Classic 7/8. The successful candidate will work closely with globally dispersed teams to develop campaign strategies that drive business growth.
Key Responsibilities- Design, implement, and manage cross-channel marketing campaigns, including email, SMS, and push notifications using Adobe Campaign Classic 7/8.
- Build and optimize customer data strategies for personalized targeting and segmentation by integrating Customer Data Platforms (CDP).
- Ensure compliance with data governance policies and maintain high-quality data standards.
- Collaborate with marketing and business teams to align campaign strategies with business goals.
- Monitor system performance, provide actionable insights, and optimize based on data analytics.
- Troubleshoot, resolve technical issues, and provide platform support to internal teams.
- Proven experience in Adobe Campaign Classic 7/8 configuration, management, and deployment.
- Strong expertise in Customer Data Platforms (CDP), data segmentation, and integration.
- Basic skills in CRM, SQL, XML, JavaScript, CSS, HTML, campaign automation workflows, and platform development.
- Fair understanding of marketing technology stacks, data governance, and privacy regulations.
- Excellent problem-solving skills, attention to detail, and ability to work collaboratively.
- Experience with Adobe Experience Cloud and other Adobe marketing products.
- Familiarity with data visualization tools (e.g., PowerBI, Qlik, Tableau) for campaign performance reporting.
- Certification in Adobe Campaign or Adobe Experience Cloud.
- Project Management Skills will add value.
- Experience in ETL integration will be beneficial.
The estimated salary for this role is $80,000 - $110,000 per annum, depending on experience.
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