Digital Content Marketing Specialist

2 days ago


Singapore TPG PTE. LTD. Full time
About TPG PTE. LTD.

TPG PTE. LTD., a Singapore-based health and wellness brand, is looking for an exceptional Digital Content Marketing Specialist to join their team. With over 200,000 customers worldwide, the company offers a unique opportunity for growth and development.

About The Role
We are seeking a highly skilled professional who can execute creative ideas aligned with our brand guidelines and standards, engaging users while staying true to our vision. As a key member of our content team, you will work closely with our Content Strategists to develop fresh ideas and keep our content engaging and relevant.

Main Job Responsibilities:
  • Content Ideation: Monitor industry trends, competitor activities, and social media innovations to stay ahead of the curve and create compelling content that resonates with our audience.
  • Content Creation: Collaborate with internal teams and external partners to produce high-quality content, including images, videos, Reels, and Stories, that showcases our products, lifestyle, and values.
  • Community Management: Engage with our community by responding to comments, messages, and mentions in a timely and friendly manner, cultivating relationships with influencers and brand ambassadors to enhance our reach and credibility.
  • Brand Voice & Consistency: Ensure that all social media content maintains brand consistency in terms of tone, style, and messaging, upholding our values and personality across all social platforms.
  • Paid Social Media Campaigns: Work closely with the marketing team to align paid campaigns with organic content, assisting in planning and executing paid social media campaigns to drive traffic, conversions, and brand awareness.
  • Performance Analysis: Track and report on social media metrics, providing insights into the effectiveness of content and campaigns, using data to optimize content strategies, improve engagement rates, and drive conversions and brand loyalty across platforms.
Tell employers what skills you have

Mentoring
Lifestyle
Media Strategy
Advertising
Strong Attention To Detail
Social Media
Community Management
Social Media Management
Marketing
Strategy
Digital Marketing
Working Under Pressure
Social Media Marketing
Facebook
LinkedIn
Brand Awareness

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