Senior Brand Marketing Specialist
7 days ago
At GENESIS MANPOWER PTE. LTD., we are committed to delivering exceptional results for our clients through innovative marketing strategies.
Job OverviewWe are seeking a highly skilled Senior Brand Marketing Specialist to join our team. This role will be responsible for leading the development and execution of comprehensive marketing campaigns that drive business growth and brand awareness.
Key Responsibilities:- Campaign Planning: Collaborate with cross-functional teams to plan and execute marketing campaigns, leveraging market research and data analysis to inform strategy.
- Content Creation: Develop and manage content calendars, ensuring consistent messaging and brand voice across all channels.
- Media Buying: Negotiate and place advertising buys in traditional media channels, including TV, radio, and print.
- Brand Management: Develop and maintain a brand style guide, ensuring consistency across all marketing materials.
- Budget Management: Work closely with team leads to set, allocate, and monitor campaign budgets.
- Client Management: Meet with clients to discuss campaign goals, budget, and timelines, ensuring alignment and expectations.
- Market Research: Conduct ongoing market research to understand target audience needs, wants, habits, and interests.
- Negotiation Skills: Proven ability to negotiate effectively with vendors and stakeholders.
- Market Research Skills: Strong understanding of market research principles and methods.
- Traditional Media Skills: Experience in traditional media buying and planning.
- Producing Skills: Ability to develop and manage content calendars.
- Budgeting Skills: Experience in budget management and forecasting.
- Advertising Skills: Strong understanding of advertising principles and best practices.
- Competitive Salary: $8,500 - $11,000 per month (dependent on experience).
- Opportunities for Growth: Career advancement opportunities within the company.
- Collaborative Environment: Dynamic and supportive team environment.
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