Elevate Your Career as a Digital Marketing Expert

7 days ago


Singapore beBeeDigital Full time $90,000 - $120,000
Job Title

Digital Marketing Lead - APAC Markets

About the Role

We are seeking a results-driven Digital Marketing Lead to lead paid media and digital growth strategies across key APAC markets. The ideal candidate is expected to have a track record of managing Amazon platform to drive full-funnel campaigns, optimizing media performance, and enhancing conversion.

Key Responsibilities
  • Develop and roll out performance marketing strategies across Amazon and company website
  • Align budgets, KPIs, and campaign objectives with regional and global teams
  • Lead campaigns across search, display, programmatic, and social platforms
  • Drive execution of key events such as Prime Day, Black Friday, and product launches
Affiliate Marketing Strategy & Execution
  • Oversee paid media strategy and results on Amazon across key markets
  • Partner with Amazon teams and agencies to optimize Sponsored Ads, DSP, and Brand Store
  • Track marketplace trends and competitor activity to inform strategies
Website Growth & Conversion Optimization
  • Manage media investments to increase traffic, engagement, and sales on company website
  • Collaborate with D2C teams to enhance site performance and conversion funnels
  • Test and scale digital channels (Google, Meta, programmatic, affiliates) based on insights
Reporting & Optimization
  • Monitor campaign results and deliver actionable insights
  • Manage budget allocations across markets and platforms
  • Evaluate key performance metrics (ROAS, CAC, etc.) to ensure continuous improvement
Requirements
  • Bachelor's degree in business, marketing, or technology (advanced training in digital marketing is a plus)
  • 8+ years of hands-on experience in consumer electronics' digital and performance marketing, with expertise in Amazon Ads
  • Strong analytical and problem-solving skills; proficient in tools such as Google Analytics, Amazon Console, and Meta Ads Manager
  • Proven track record in managing multi-market campaigns, budget planning, and optimization
  • Ability to thrive in international environments and virtual team setups

If you're interested in this role, we'd love to hear from you



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