Senior Brand Development Manager

2 weeks ago


Singapore beBeeMarketing Full time $40,000 - $80,000

Job Overview

The Business Planning Executive plays a pivotal role in shaping the company's marketing strategies, working closely with senior executives to drive growth and success.

  • Manage branding and marketing functions, overseeing the development of comprehensive strategies that align with business objectives.
  • Collaborate with cross-functional teams to design and implement effective marketing campaigns, leveraging market trends and competitor analysis.
  • Plan and coordinate monthly promotions for each brand, driving sales and revenue growth.
  • Work with the team to create engaging designs for restaurants, menus, and promotions, enhancing customer experience.
  • Partner with the R&D team on new product development ideas, identifying opportunities for innovation and growth.
  • Monitor sales, product mix, expenditure, and profitability, providing data-driven insights to inform business decisions.
  • Handle customer complaints and feedback effectively, ensuring exceptional customer service.
  • Manage social media accounts for all brands, promoting products and activities, and fostering online engagement.
  • Stay up-to-date with market trends and competitors' promotional activities, recommending improvements to stay ahead.

Requirements

  • Degree in Marketing or related field, with at least 1 year of relevant experience.
  • Proficient in MS Office, PowerPoint, and Adobe Creative Suite.
  • Able to work independently and collaborate across levels, demonstrating strong communication and interpersonal skills.
  • Proactive and self-motivated, with a passion for driving results and delivering exceptional performance.
  • Travel frequently to outlets for quality checks, ensuring consistency and excellence.

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