Customer Acquisition Specialist

2 weeks ago

Singapore beBeeCustomer Full time $80,000 - $120,000
Job Title: Customer Experience Strategist

We are seeking an experienced Customer Experience Strategist to lead initiatives that drive user acquisition and retention. The successful candidate will have a proven track record of developing and executing successful customer experience strategies.

About the Role:
  • Design and own rewards strategy: Develop compelling reward/incentive programs that maximize new customer activation.
  • Drive funnel efficiency: Identify and improve key funnel metrics such as login/profile completion and session depth, tying these directly to conversion and revenue outcomes.
  • Incentive visibility & merchandising: Collaborate with product and design to maximize visibility of rewards across site/app surfaces (homepage, banners, modal prompts, etc.) to drive action.
  • Experimentation & A/B testing: Partner with analytics to structure rigorous experiments around incentive positioning, value sizing, and behavioral nudges across the funnel.
  • Segmentation and targeting: Leverage behavioral, demographic, and transactional data to personalize incentive strategies for different cohorts.
  • Cross-channel activation: Work with performance marketing, lifecycle marketing, and SEO teams to ensure consistent messaging and incentive visibility across acquisition channels.
  • Loyalty and retention: Work with CRM and lifecycle team on nurture program for newly acquired customers to improve long-term retention rate.
  • Measurement & reporting: Track impact of initiatives on acquisition KPIs (sign-ups, login rates, conversion, CAC) and translate insights into product and marketing recommendations.
Requirements:
  • Minimum 5 years of experience in growth marketing, product management, or eCommerce roles, ideally in the tech or start-up sectors.
  • Familiarity with the customer journey and hands-on experience with data and product analytics tools (e.g., SQL, Tableau, Google Analytics, or similar).
  • Experience managing digital marketing channels, including optimization and reporting, with a focus on performance and ROI.
  • Strong communication and interpersonal skills with the ability to collaborate across teams and manage relationships with internal stakeholders.
  • Comfortable executing tactics in a fast-paced, dynamic environment, while balancing strategic thinking with hands-on execution.
  • Experience developing and executing successful retention strategies that drive measurable business results.
  • Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
  • Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
  • Leadership experience, with a demonstrated ability to build and manage high-performing teams.
About Us:

We are a company that truly believes in what we're doing. We're looking for talented individuals who share our passion and enthusiasm.

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