
Beauty Industry Marketing Professional
2 weeks ago
Benefit Cosmetics seeks a marketing professional to contribute to the company's success in the SEA region.
The ideal candidate will have a solid understanding of the Benefit brand and its DNA, as well as experience in marketing and retail industries.
Responsibilities will include planning and developing regional marketing strategy plans, owning local trade marketing activations, and managing samples/TOAs usage guidelines in SEA.
Additionally, the successful candidate will drive unconventional recruitment plans targeting Gen Z for new launches, brow and service always on plans in SEA.
They will also work closely with digital advocates to brainstorm regional creative digital ideas and local digital plans in alignment with regional directions.
Other responsibilities may include coordinating with key accounts and Sephora to confirm market week presentation, setup preparation and door gifts for meetings in Singapore.
Manage and update the SEA Marketing Calendar to ensure alignment between HQ and SEA launch synergies.
Qualifications include a degree holder in business/marketing or equivalent with at least 2-3 years of marketing experience in beauty and retail industries.
Key skills include strategic thinking, creativity, attention to detail, and proficiency in Photoshop, Illustrator, and Microsoft Office.
Excellent written, communication, and interpersonal skills are essential for this role.
Moreover, the successful candidate must be highly proficient in developing/editing/creating actual creative digital content, social, and digital savvy.
Finally, they should embody a huge sense of humor while being confident, enthusiastic, passionate, and energetic.
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