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Strategic Content Developer

3 weeks ago

Singapore beBeeContent Full time $80,000 - $120,000

Job Overview

We are seeking a skilled Content Strategist to develop and execute communications and content plans that align with our business objectives. The ideal candidate will have extensive experience in content marketing, public relations, or corporate communications, with a strong understanding of media relations, content strategy, and reputation management.

Key Responsibilities

  • Develop and execute comprehensive content strategies that drive traffic, engagement, and positive reputation for our brand.
  • Collaborate with cross-functional teams to align content with overall business strategies and product launches.
  • Lead and manage the creative briefing process, including designer collaboration and end-to-end campaign content delivery.
  • Plan, curate, and manage the creation of high-quality, relevant, and engaging content, including freelancers, content creators, and vendors.
  • Identify, evaluate, and implement content or public relations partnerships and initiatives to meet strategic business objectives.
  • Ensure all content aligns with brand voice, messaging frameworks, and audience personas.
  • Oversee brand mentions, backlink profiles, and online reputation via reviews and third-party content.
  • Develop standards, systems, and best practices for content creation, distribution, maintenance, content retrieval, and content repurposing.
  • Monitor campaign effectiveness and optimize content based on performance data.

Requirements

  • Bachelor's degree in a related field is preferred.
  • At least 6-8 years of experience in content marketing, public relations, or corporate communications.
  • Excellent writing, editing, and communication skills, with a strong grasp of editorial tone and nuance in both English and Mandarin language.
  • Able to manage multiple projects and stakeholders with attention to detail and strategic focus.
  • Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments.
  • Deep understanding of media relations, content strategy, and reputation management.
  • Understanding of large language models is a plus.