Product Marketing Strategist

4 weeks ago


Singapore KPAY MERCHANT SERVICE (SINGAPORE) PTE. LTD. Full time
About KPay Merchant Service (Singapore) Pte. Ltd.

We are a fintech company dedicated to empowering businesses with innovative technology solutions. With over 45,000 merchants in Hong Kong, Singapore, and Japan, we strive to be the go-to business platform across the Asia Pacific.

Our comprehensive solutions cover customer-led payment, financial management, operational efficiency, and digital transformation. Our all-rounded payment solution is designed to be simple, seamless, smart, and secure, facilitating frictionless capital flow without borders.

To further enhance our services, we have developed KConnect, a merchant operations management platform for seamless system integration. This platform includes 90+ operational systems and tools for various industries, supported by dedicated digital transformation consultants providing expert advice.

Job Description

This role is responsible for conducting market research and competitor analysis to define our product's value proposition, positioning, and key differentiators. You will develop compelling marketing materials to educate audiences and communicate product features, benefits, and unique selling points.

You will also monitor the effectiveness of product marketing campaigns, using insights to refine strategies and enhance our go-to-market efforts. Close collaboration with product, business development, customer success, brand, and design teams is essential to align messaging and support our go-to-market strategies.

Key Responsibilities
  • Conduct market research and competitor analysis to define our product's value proposition, positioning, and key differentiators.
  • Develop compelling marketing materials to educate audiences and communicate product features, benefits, and unique selling points.
  • Monitor the effectiveness of product marketing campaigns and use insights to refine strategies and enhance our go-to-market efforts.
  • Closely collaborate with product, business development, customer success, brand, and design teams to align messaging and support our go-to-market strategies.
Requirements
  • At least 2 years of experience in product marketing in B2B SaaS / Payment / Fintech / POS System, with a deep understanding of the SME market.
  • Ability to articulate product value propositions and simplify complex technical concepts for diverse audiences.
  • Proven success in creating impactful marketing materials that drive engagement and conversions.
  • Excellent communication skills, both written and verbal.
  • Self-motivated with a strong sense of ownership and the ability to collaborate effectively across teams.

In this role, you can expect a salary range of SGD 80,000 - SGD 120,000 per annum, depending on your qualifications and experience.



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