Digital Banking Marketing Strategist

3 weeks ago


Singapore United Overseas Bank Full time
About the Role

We are seeking a skilled Digital Banking Marketing Strategist to join our Group Retail Marketing team. As a key member of this team, you will be responsible for rolling out brand, product-led marketing programs across the region.

Job Responsibilities
  • Act as a brand custodian for market implementation in compliance with HQ guidelines, providing strategic and tactical support to markets and guidance on external agency coordination.
  • Create a centre of excellence for branding, marketing proposition, and content, including playbooks, tools, guidelines, and sharing best practices for the region.
  • Drive platform regional marketing activities, such as advertising, media, brand and product launches, and tactical campaigns aligned with HQ's marketing strategy and goals.
  • Understand customer needs, industry trends, and competitor strategies across the region, analysing and interpreting data to formulate appropriate strategies and tactics.
  • Work closely with internal stakeholders to define and design marketing strategies and communications across the region, ensuring alignment of messaging and success transfer.
Requirements

To succeed in this role, you will need:

  • A degree in Marketing, Communications, or Business.
  • At least 5 years of marketing or brand management experience in a financial institution or direct-to-consumer business model environment.
  • A good understanding of digital banking and the cards and payments landscape.
  • The ability to work independently and manage multiple projects in a fast-paced environment.
  • Excellent communication and presentation skills with meticulous attention to detail.
Salary Estimate

We estimate the salary for this role to be between SGD $120,000 - SGD $180,000 per annum, depending on experience and qualifications.



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