App Store Optimization Specialist

1 week ago


Singapore Crypto Full time
About Crypto.com

Crypto.com is a leading cryptocurrency exchange company based in Singapore, offering various financial services including an app, exchange, and noncustodial DeFi wallet, NFT marketplace, and direct payment service in cryptocurrency. With over 80 million customers, the company is poised for significant growth over the next 12 months and beyond.

Job Summary

We are seeking a highly experienced App Store Optimization (ASO) Specialist to spearhead our go-to-market strategies across core markets and optimize app store presence for maximum organic user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and organic app store optimization techniques as well as a strong commercial acumen.

Responsibilities
  • ASO Strategy Development: Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
  • Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
  • Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
  • Collaborate with tech and product teams to boost app rankings.
  • Align with paid advertising efforts to ensure cohesive keyword strategy execution.
User Acquisition Optimization:
  • Implement apps store optimization strategies to enhance user acquisition conversion rates.
  • Analyze app store data and user feedback to iterate and improve user acquisition.
  • Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
Performance Monitoring and Reporting:
  • Track and analyze key performance metrics related to ASO and user acquisition efforts.
  • Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
  • Stay updated on industry trends and best practices to maintain a competitive edge in the market.
Requirements
  • Bachelor's degree in marketing, Business Administration, or related field.
  • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
  • Proven track record of improving app rankings and driving user acquisition through ASO strategies.
  • Experience in localization strategies and optimizing app content for global markets.
  • Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience working cross-functionally with internal teams and external agencies.
  • Exceptional communication and project management skills.
  • Creative thinking and problem-solving abilities.
  • Hands-on leadership.
Estimated Salary Range: $120,000 - $180,000 per yearBenefits
  • Competitive salary package.
  • Medical insurance package with extended coverage to dependents.
  • Attractive annual leave entitlement.
  • Flexible work arrangements, including remote work options.
  • Ongoing training and professional development opportunities.


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