Email Marketing Specialist

5 days ago

Singapore beBeeMarketing Full time $90,000 - $120,000

Job Summary

We are seeking a seasoned marketing professional to lead our email campaigns and drive resident engagement. As a key member of our team, you will be responsible for planning, developing, and executing targeted email campaigns that promote community health programs.

About the Role

This role requires a strategic thinker who can develop high-quality content adhering to brand guidelines and campaign objectives. You will work closely with cross-functional teams to ensure seamless execution and alignment with regional health initiatives and goals.

Main Responsibilities

  • Lead the planning, development, and execution of targeted email campaigns to drive resident engagement and promote community health programs.
  • Manage end-to-end campaign process, including audience segmentation, approvals, testing, deployment, and post-campaign performance analysis.
  • Develop high-quality content adhering to brand guidelines and campaign objectives.
  • Own and maintain an email marketing calendar, ensuring alignment with regional health initiatives and goals.
  • Collaborate across functions to ensure seamless execution, in accordance with best practices and organizational protocols.

Key Skills and Qualifications

  • Bachelor's degree in marketing, business administration, or a related discipline.
  • Minimum 8 to 10 years of marketing experience, with at least 2 to 3 years in a supervisory role, in email marketing or member engagement, preferably in healthcare or the public sector.
  • Proven experience in developing and executing data-driven email campaigns.
  • Strong understanding of CRM and email platforms.
  • Operationally strong and process-driven with a focus on execution.
  • Familiarity with best practices in consent and data management.
  • Excellent stakeholder management skills with the ability to drive cross-team collaborations.

Benefits

This role offers opportunities for career growth and professional development in a dynamic and fast-paced environment. We provide a comprehensive benefits package, including competitive salary, paid time off, and access to ongoing training and education opportunities.

How to Apply

To apply for this exciting opportunity, please submit your resume and cover letter outlining your relevant experience and qualifications.

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