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Fashion Industry Marketing Lead

1 week ago

Singapore RUSEMONKI PTE LTD Full time

RUSEMONKI PTE LTD is seeking a Fashion Industry Marketing Lead to lead the development and execution of marketing strategies to generate brand awareness and drive market growth in the fashion industry.

This role involves managing all day-to-day marketing tasks, including campaign management, digital marketing, and brand management. The ideal candidate will have a proven track record of success in marketing management in the fashion industry, preferably in eyewear.

Key Responsibilities:

  1. Campaign Management:
  • Develop and execute marketing plans according to business objectives.
  • Plan and execute marketing campaigns across various channels, including digital, social media, and print.
  • Develop creative content and marketing materials.
  • Monitor and optimize campaign performance.
Digital Marketing:
  • Manage social media accounts, including content development, scheduling, and engagement with followers.
  • Develop email marketing initiatives, including the creation of promotional emails.
  • Utilize SEO/SEM strategies to improve online visibility and drive traffic.
  • Liaise with external agencies.
Brand Management:
  • Ensure consistent brand messaging and positioning across all marketing channels and materials.
  • Conduct market research to understand customer preferences and competitive positioning, providing insights to inform marketing strategies.

Qualifications:

  • Diploma or Bachelor's degree in marketing, business administration, or related field.
  • At least 5 years of experience in the fashion industry, preferably in eyewear.
  • Strong knowledge of digital marketing strategies and tools is a must.
  • Excellent communication, presentation, and interpersonal skills.