Marketing Strategist

4 days ago

Singapore beBeeBrand Full time $120,000 - $140,000

Marketing Mastery in Luxury Retail

We are seeking a seasoned marketing expert to lead our retail marketing efforts in South East Asia. This pivotal role requires a deep understanding of luxury brands and the ability to drive dealership excellence, support business growth, and strengthen customer loyalty.

Key Responsibilities
  • Develop and implement high-quality, targeted, and personalized marketing strategies across the region.
  • Guide and oversee dealership marketing strategies, ensuring alignment with regional objectives.
  • Set dealer marketing KPIs, track performance, and provide ongoing strategic direction.
  • Review and approve dealer marketing plans, activities, and event proposals.
  • Conduct regular audits of dealer-led campaigns, analyzing effectiveness and making recommendations for improvement.
Performance Management
  • Monitor dealers' annual, quarterly, and monthly marketing plans, ensuring a strong focus on lead generation and sales funnel effectiveness.
  • Ensure precise tracking and reporting of dealer activities, continuously optimizing performance.
  • Lead key regional events, from concept creation to execution, ensuring alignment with brand strategy.
Retail Strategy & Brand Development
  • Support regional strategic retail marketing initiatives, ensuring brand consistency across multiple markets.
  • Continuously assess and refine marketing strategies to enhance brand impact in diverse markets in the region.
  • Maintain an in-depth understanding of the competitive landscape, consumer demographics, and brand messaging.
Cross-functional Coordination & Dealer Support
  • Serve as a key liaison between Ferrari South East Asia region and dealer marketing teams, ensuring seamless communication and execution of marketing programs.
  • Evaluate dealer marketing managers' performance and oversee recruitment, training, and development plans for new marketing managers.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field;
  • 5-8 years of experience in luxury or automotive industries; international or European company experience is a plus.
  • Strong retail and customer engagement experience, with a deep understanding of high-end products.

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