Strategic Communications and Content Manager
3 days ago
We are seeking a highly skilled Strategic Communications and Content Manager to join our team at DYSLEXIA ASSOCIATION OF SINGAPORE.
The successful candidate will be responsible for developing, establishing, and maintaining marketing strategies to promote our mission and vision, services, and products.
Responsibilities- Developing and implementing effective marketing plans to engage our target audience and drive business results;
- Maintaining professional relationships with internal and external stakeholders to meet company core values and objectives;
- Conceptualising, designing, and creating marketing materials both digitally and in print;
- Developing and maintaining websites, social media, and other online activities to enhance our digital presence;
- Building and maintaining an effective database for email direct marketing campaigns;
- Assisting with the planning, coordination, and execution of events to promote our services and products;
- Tracking and analysing the return on investment (ROI) on publicity initiatives;
- Creating original video content to promote our activities and services;
- Writing, editing, and proofreading original content for our publications;
- Preparing, designing, and creating resources for printing, such as brochures and learning materials;
- Leading and managing social media campaigns across various platforms;
- Developing, implementing, and optimising digital marketing strategies, including SEO, SEM, content marketing, and email marketing;
- Analysing and reporting on digital marketing performance using analytics tools;
- Monitoring and managing website content to ensure it is optimised for search engines and provides a user-friendly experience;
- A degree in marketing, mass communications, media, or design is desirable;
- Candidates with relevant experience are welcomed to apply;
- Ability to multi-task and adapt to changing work environments;
- Ability to work with tight deadlines;
- Organised, hardworking, committed, and a team player;
- Interpersonal skills;
- Attention to detail;
- Strong communication and writing skills;
- Creativity and innovation;
- Ability to work well in a team and multi-task for multiple customers;
- Microsoft Office Professional;
- Adobe Creative Suite Photoshop/Illustrator/Premiere Pro;
- WordPress web content management;
- Email marketing;
- Analytics tools, including Google Analytics and Meta Business Suite.
S$5,000 - S$6,500 per month, depending on qualifications and experience.
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