Performance Marketing Specialist
1 month ago
The purpose of this role is to work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Key Responsibilities:
- Focus on day-to-day execution and provide direct input on client campaigns.
- Interpret performance reports to provide actionable insights and analysis to meet campaign objectives.
- Liaise with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas.
- Generate campaign reports and be responsible for pacing, QA, and trafficking.
Requirements:
- Minimum 1 year of experience in a related role.
- Meticulous and sensitive to numbers.
- Strong communication and listening skills.
- Experience in digital tools such as Google Ads and Meta Business Suite will be an advantage.
- Ability to manage large budgets and tight deadlines.
About Dentsu Group:
Dentsu Group is a global leader in integrated communications, media, and digital services. With a strong presence in approximately 145 countries and regions across five continents, the Group provides a comprehensive range of client-centric services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation.
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