Digital Marketing Director

1 month ago

Singapore Marina Bay Sands Full time

Job Scope

The Digital Marketing and E-commerce Department at Marina Bay Sands is seeking a motivated and analytical Senior Executive to support the department's strategic objectives.

This role will contribute to cross-channel activities across all key markets, supporting the planning and development of targeted campaigns and executing those activities on a day-to-day basis.

Reporting to the Digital Marketing Manager, this role will focus on supporting activities that align to the strategic objectives across our Digital Marketing activities.

The selected candidate will be responsible for, but not limited to:

  • Supporting campaign planning and execution to ensure brand objectives are achieved
  • Executing cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content, and convert them
  • Coordinating campaign launch to ensure all timelines are met by working with all relevant parties internally and externally
  • Supporting the Digital Marketing Manager in developing user journey frameworks to create the appropriate cross-channel digital strategies throughout the digital ecosystem
  • Identifying and creating audience segments within customer data platforms based on campaign objectives
  • Collaborating with stakeholders to ensure digital and offline touchpoints adhere to best practices and brand guidelines
  • Supporting test and learn initiatives to deliver personalized experiences
  • Conducting research on audiences, best practices, competitors, and marketing technologies to inform campaign direction
  • Working with external agencies to execute, manage, optimize, report, and analyze campaigns

Key Responsibilities

  • Supporting traffic acquisition to company websites and other relevant MBS properties to drive conversions and campaign targets
  • Optimizing conversion rates and KPIs through data-driven performance marketing
  • Assisting in managing marketing budgets and ensuring cost-effectiveness in marketing activities
  • Identifying test and learn initiatives for content, channels, and media strategies to improve messaging and delivery
  • Ongoing review of customer journeys to ensure seamless end-to-end consumer experiences

Requirements

  • Bachelor's degree in Marketing or related field
  • Minimum 2-3 years in a digital marketing role supporting search, programmatic display, social, email, etc.
  • Solid understanding of current online marketing concepts, strategy, and best practices
  • Strong analytical skills with ability to deliver actionable recommendations through data analysis
  • Proficient in web analytics and reporting tools, including Google Analytics
  • Well-organized and proactive with excellent attention to detail
  • Prior experience in project and stakeholder management
  • Excellent communication skills and fluency in English

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