Digital Marketing Strategist with a Focus on Digital Connection

1 week ago


Singapore LE FONG BUILDING SERVICES PTE. LTD. Full time

We are looking for an experienced Digital Marketing Strategist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

About Us

LE FONG BUILDING SERVICES PTE. LTD. is a company that recognizes the importance of digital marketing in today's business landscape.

Job Description

This role will involve assisting in the formulation of strategies to build a lasting digital connection with consumers, including planning and monitoring the ongoing company presence on social media platforms such as Tik Tok, Facebook, etc.

The ideal candidate will have a passion for all things marketing and technology and be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Tik Tok, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
Requirements

To be successful in this role, you will need:

  • Proven experience as Digital Marketing position or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Semrush, Spyfu etc.
  • Analytical mindset and critical thinking
  • Well versed in video taking and editing will be in advantage
  • Excellent communication and interpersonal skills

The estimated salary for this role is SGD 60,000 - SGD 80,000 per annum, depending on experience.



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