Content Strategy Professional

1 week ago

Singapore beBeeContent Full time $45,000 - $60,000
**Job Title:** Content Strategist

As a Content Strategist, you will bridge the gap between formal research and an audience that craves engaging, social-first content. Your primary objective will be to develop and implement a content strategy that makes academic and research-driven insights accessible and relatable for Gen Z.**Key Responsibilities:* Create attention-grabbing and engaging content, such as infographics, videos, posts, brochures, presentations, and various long and short-form content to encourage enrolment.* Transform formal research findings into engaging, social media-friendly content that resonates with Gen Z's interests, tone, and style.* Adapt formal research papers, case studies, and whitepapers into dynamic, engaging content pieces such as blogs, articles, social media posts (Facebook, LinkedIn, and progressively TikTok, X, or YouTube etc.), emails and short-form videos that spark curiosity and encourage action.* Use data-driven insights to design content formats that attract attention (e.g., infographics, GIFs, animations, and visual storytelling elements) while ensuring alignment with the academic rigor of the original research.* Create captivating titles, summaries, and abstracts that entice readers to explore the full publications while maintaining the essence of the research.* Translate academic jargon and complex data into clear, concise language suitable for a broad audience, including stakeholders and internal teams.* Stay up-to-date with the latest social media trends, memes, and formats, using them to increase the reach and impact of research-based content.* Manage multiple platforms and create tailored content for each, ensuring that messaging aligns with both formal research and the audience's preferences.* Manage and engage with our social media community on a daily basis (within office hours), responding to comments, questions, and interactions related to our research content.* Use social media platforms to spark conversations, engage followers, and share research insights, making sure to use the appropriate tone and style for each platform (Facebook, LinkedIn, X etc.).* Build a community around the research topics, encouraging discussions and follow-up interactions through both organic posts and targeted campaigns.* Optimise all content for search engines to increase visibility and drive organic traffic to research publications and academic content.* Ensure all digital content (articles, blog posts, landing pages) is SEO-friendly, with a focus on attracting relevant audience traffic and increasing click-through rates.**Required Skills & Qualifications:A minimum Bachelor's degree in Communications, Marketing, Journalism, or a related field, 5+ years of experience in content creation, proficiency in English, with strong copy vetting and writing, editing, and communication skills to present complex data or findings to balance creative content with the accuracy of academic reporting are required.**Benefits:Working in this role offers opportunities for growth and development, fostering continuous learning and creative expression. You'll have the chance to innovate in presenting academic research in a way that's both informative and captivating, making it relatable to a broader audience.

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