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Product Positioning Expert

1 week ago

Singapore DBS Bank Limited Full time
About Us:

DBS Bank Limited is a leading bank in Asia with a strong presence in consumer banking. Our commitment to innovation and customer-centricity has enabled us to build a reputation as a trusted partner in the region. With a full spectrum of products and services, we aim to make a positive impact on the lives of our customers.

About the Role:

We are seeking an experienced marketing professional to join our team as a VP of Marketing. In this role, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement. Your expertise in product positioning, market analysis, and campaign management will be critical in achieving our goals.

Key Responsibilities:
  • Develop and execute comprehensive go-to-market plans, including product launches and campaigns.
  • Conduct market research to identify trends and opportunities, and develop insights to inform product marketing strategies.
  • Create engaging content and messaging that resonates with our target audience.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.
  • Measure and analyze campaign performance, making data-driven decisions to optimize results.

Requirements:
  • 10+ years of experience in marketing or communications roles, preferably in the financial industry.
  • Proven track record of developing and executing successful marketing campaigns.
  • Excellent written and communication skills, with the ability to think creatively and strategically.
  • Strong analytical and problem-solving skills, with the ability to work independently and collaboratively.