Marketing Campaigns Director

2 weeks ago

Singapore beBeeCreative Full time $120,000 - $175,000

Visa is seeking an experienced Director to lead the development of best-in-class campaigns and marketing services. The ideal candidate will bridge commercial impact with creative delivery across digital and physical workstreams.

Key Responsibilities:
  • Integrated Marketing Campaigns:
    • Lead planning and delivery of Visa-led consumer campaigns across digital, social, POS, ATL, and experiential.
    • Input into and disseminate globally led integrated creative campaign toolkits.
    • Partner with Strategy, Insights & Analytics, Consumer Solutions, Digital Innovation, B2B Marketing, Sponsorship and Experiential regional teams to translate business priorities into creative briefs and campaign roadmaps for markets.
  • Campaigns for Marketing Services Clients:
    • Oversee the delivery of co-marketing and scalable marketing services campaigns for Visa's clients - issuers, partners, and merchants - balancing creative excellence with commercial objectives.
  • Creative Operations and Agency Management:
    • Lead a high-performing in-house team to deliver end-to-end campaign operations: from resourcing to planning, production and deployment.
    • Inspire and partner Visa's Creative and Design team with an ambition of creative effectiveness.
  • Growth & Planning:
    • Mentor and grow a team of high-performing senior managers and work seamlessly with the creative team, project managers, and production.
Requirements:
  • Degree in Marketing or any relevant discipline.
  • 12+ years of experience in integrated marketing and campaign development — preferably within a matrixed or regional organization or creative agency environment.
  • Experience in payments and the financial services industry would be a plus.
  • Strong creative sensibility and operational discipline—able to drive both inspiration and delivery.
  • Skilled stakeholder manager who can align in-house team and external vendors.
  • Excellent communicator and team leader, with experience mentoring managers and building high-performance teams.

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