Strategic Lifecycle Marketing Operations Expert

5 days ago


Singapore MANPOWER STAFFING SERVICES (SINGAPORE) PTE LTD Full time
About the Role

We are seeking a highly skilled Strategic Lifecycle Marketing Operations Expert to join our team at MANPOWER STAFFING SERVICES (SINGAPORE) PTE LTD. This is a fantastic opportunity to leverage your expertise in lifecycle marketing operations and take your career to the next level.

Key Responsibilities

The successful candidate will be responsible for building, testing, and delivering lifecycle messages to enable marketing initiatives and objectives. They will execute messaging optimization and adopt best practices, ensuring seamless execution of marketing campaigns. Additionally, they will run split and multivariate tests, minimizing bias and driving data-driven decisions.

This role requires close coordination with market strategists to create and manage marketing campaign processes, drive video content engagement, and monitor messaging programs and campaigns. The ideal candidate will also be able to track and communicate progress, identify obstacles, and ensure they're addressed.

Key skills required for this role include proficiency in HTML, knowledge of agile methodologies, and experience in email, push, SMS, and in-app messaging channels and platforms. Strong analytical orientation, attention to detail, and ability to multitask are essential for success in this position.

Requirements

To be considered for this role, you must have a degree in Technology, Marketing, or a related discipline, with 2+ years of experience in marketing executing CRM/Lifecycle channel optimization and insight. You should have working knowledge of SQL and template scripting, as well as experience supporting a regionally distributed stakeholder team.

Benefits

We offer a competitive salary range of SGD $60,000 - SGD $80,000 per annum, depending on experience. You will also have opportunities for professional growth and development, as well as a dynamic and supportive work environment.

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