Asia Pacific Regional PR Lead
1 week ago
Weber Shandwick is a leading global communications agency with a presence in 79 cities across six continents. Our Asia Pacific region encompasses 18 markets, including Singapore, where we operate as IPG DXTRA (SINGAPORE) PTE. LTD.
Company OverviewWe are proud to be an earned-first agency, leveraging our expertise in strategic communications and consulting to drive business growth for our clients. With over 60 years of heritage in Asia Pacific, we have established ourselves as a trusted partner for brands looking to make a meaningful impact in the region.
Job DescriptionWe are seeking a seasoned PR professional to lead our client experience efforts in Asia Pacific. The ideal candidate will have a strong understanding of the local media landscape, cultural nuances, and communication trends.
The successful candidate will develop and implement integrated communications strategies tailored to the APAC region, with a focus on the Singapore market. Key responsibilities include:
- Developing culturally relevant content aligned with the target audience
- Collaborating with local influencers, experts, and content creators within healthcare/pharma guidelines and regulations
- Gathering intelligence, insights, local trends, news, and events for timely & relevant content into media campaigns
- Building and maintaining relationships with media outlets, journalists, and influencers
- Storytelling support including media engagement and development of news hooks/newsjacking opportunities
To succeed in this role, you will need:
- 5+ years of relevant job experience in a PR agency, including team management, interdisciplinary team involvement, marketing and/or communications
- Bachelor's degree or equivalent in communications, marketing, advertising, public relations, media studies, business and/or related fields
- Word, Excel, PowerPoint, and strong presentation skills
- Industry knowledge – solid understanding of brands in the category of Healthcare and Social Impact
- Project management capability and business acumen
The estimated salary for this role is between $80,000 and $120,000 per annum, depending on experience.
BenefitsWe offer a competitive salary, excellent benefits package, and opportunities for career growth and development.
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