Strategic Consumer Marketing Leader

1 week ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Job Description

We are seeking a strategic marketing leader to drive our brand vision and lead go-to-market execution for a generative AI product across Singapore, Malaysia, and Indonesia.

The ideal candidate is a creative problem-solver with excellent analytical skills, passionate about community-building, and has a proven track record in B2C marketing.

In this high-impact regional role, you will own user acquisition strategies, collaborate with the community team to re-engage users, and ensure a consistent, compelling brand experience across all touchpoints.

Key Responsibilities:
  • Develop and execute integrated go-to-market strategies to launch our product across multiple countries, driving new user acquisition and growth.
  • Coordinate launch campaigns and marketing initiatives in multiple countries, ensuring timely execution and consistent, localized brand messaging for each market.
  • Manage and optimize campaigns across social media, email, content, paid advertising, and events to maximize user growth and engagement.
  • Track and analyze campaign performance, using insights to refine strategies and improve ROI.
Requirements:Experience:

5+ years of consumer (B2C) marketing or product launch experience, ideally with multi-market exposure in Southeast Asia.

Skill Set:
  • Proven ability to develop and execute marketing strategies that drive user acquisition and engagement.
  • Proficient in digital channels (social media, content, SEO, email, performance ads) and growth tactics.
  • Strong analytical skills with experience using data, analytics tools, CRM systems, and A/B testing to drive decisions.
  • Excellent organizational skills with the ability to manage multiple projects and deadlines, and attention to detail.
  • Experience coordinating with product, data and creative teams, or agencies to bring campaigns to life.
What We Offer:
  • A dynamic environment with significant opportunities for ownership and professional development.
  • An immersive data-centric culture that values insights, experimentation, and continuous improvement.
  • A collaborative team that champions innovation and teamwork, valuing open communication and celebrating creativity.

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