Senior Wellness Marketing Strategist
4 days ago
BLUE OCEAN SPA PTE. LTD. is seeking a seasoned Senior Wellness Marketing Strategist to spearhead our marketing efforts.
Company OverviewWe are a leading wellness services provider, committed to delivering luxurious and innovative experiences for our clients.
About the RoleThis 6-month contract offers an exciting opportunity for a creative and data-driven individual to make a real impact in the wellness industry.
Job DescriptionThe successful candidate will be responsible for developing and executing strategic marketing campaigns to increase brand awareness and drive customer engagement.
Key Responsibilities:
• Develop and execute marketing strategies to promote BLUE OCEAN SPA's services and wellness packages.
• Manage online and offline marketing campaigns, including social media, email, content marketing, and events.
• Collaborate with the business development team to create campaigns that attract corporate clients and individuals.
• Conduct market research to identify new trends and customer preferences.
• Manage the SPA's brand image and online presence.
• Monitor campaign performance and optimize strategies for higher engagement and lead generation.
• Develop marketing budgets and ensure all marketing activities are within allocated resources.
Required Skills and Qualifications
The ideal candidate will possess:
1. Digital Marketing: Expertise in SEO, SEM, social media, email marketing, and digital advertising.
2. Brand Management: Ability to build, maintain, and enhance brand identity and customer engagement.
3. Content Creation: Strong writing, editing, and design skills for creating engaging content.
4. Data Analysis: Proficiency in analyzing marketing data to measure campaign performance and ROI.
5. Creative Thinking: Ability to develop unique marketing ideas that differentiate the brand.
6. Project Management: Experience in managing multiple campaigns and marketing projects simultaneously.
7. Customer Insight & Market Research: Understanding of customer behavior and market trends to drive targeted campaigns.
8. Budgeting & Financial Planning: Ability to allocate resources effectively and manage marketing expenses.
9. Collaboration: Strong teamwork and coordination skills for working with business development and other teams.
10. Marketing Tools: Familiarity with tools such as Google Analytics, Facebook Ads Manager, and email marketing platforms.
Salary and BenefitsThe estimated salary range for this position is $80,000 - $110,000 per annum, depending on experience.
We offer:
A competitive salary package.
Ongoing training and professional development opportunities.
A dynamic and supportive work environment.
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