Strategic Performance Marketing Director
1 week ago
About Us
At TECHLYON PTE. LTD., we're on a mission to deliver cutting-edge marketing strategies that drive real business impact.
We believe in harnessing the power of data, creativity, and cultural insights to craft campaigns that resonate with our clients' audiences.
In this role, you'll be at the forefront of our efforts, leading performance marketing initiatives that maximise ROI for our clients.
As a seasoned professional, you'll bring your expertise in digital media, account management, and marketing strategy to the table, driving results-oriented campaigns that exceed expectations.
The Opportunity
We're seeking a talented Performance Marketing Director to join our team, focusing on delivering high-impact campaigns across Google Ads, SEO, and social media channels.
You'll oversee campaign strategy development, planning, execution, and tracking, ensuring seamless collaboration with cross-functional teams and stakeholders.
Your Key Responsibilities
- Develop comprehensive goals for client projects, aligning with their business objectives
- Set up and execute marketing campaigns across various channels, including media planning, buying, and channel optimisation
- Oversee strategic implementations, interpreting campaign metrics, and driving data-driven approaches
- Design and implement PPC ad planning and buying, paid social media strategies, and content calendars
- Proactively monitor and report on campaign metrics, anticipating trends that may influence client businesses
Requirements and Qualifications
To succeed in this role, you'll need:
- A minimum of 15 years of experience in marketing, preferably in an agency or consultancy setting
- Fluency across marketing strategies, understanding of the customer funnel, and ability to optimise conversions
- Proficiency with SaaS tools, such as GA, SEMRush, and Socialbakers
- Knowledge of online advertising platforms and analytics tools
- Excellent verbal and written communication skills, with the ability to present well externally
Compensation Package
We offer a competitive salary range of SGD $120,000 - SGD $180,000 per annum, depending on your level of experience and qualifications.
About You
As a motivated and proactive individual, you'll thrive in our fast-paced environment, driven by your passion for delivering exceptional results.
With a strong focus on teamwork, you'll collaborate closely with our experts to create innovative solutions that meet our clients' needs.
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