Paid Advertising Specialist
3 weeks ago
We are a thriving online dating and social media company, dedicated to creating a platform that connects individuals and fosters meaningful relationships.
The Role
Job Summary:
- Develop and execute online advertising strategies across various paid platforms (e.g. Google Ads, Facebook Ads, etc.) to drive revenue growth and improve customer engagement.
- Collaborate with cross-functional teams to ensure campaigns align with marketing strategies and meet business objectives.
- Identify target audiences, set up and monitor campaigns, and provide regular reports on campaign performance.
- Stay up-to-date with industry trends and best practices in paid social media advertising.
- Develop and maintain a deep understanding of the company's online advertising channels and their role in the marketing funnel.
- Communicate effectively with the team and stakeholders, providing regular updates on campaign performance and progress.
Key Responsibilities
- Develop and execute online advertising campaigns across various paid platforms.
- Collaborate with cross-functional teams to ensure campaigns align with marketing strategies.
- Identify target audiences and develop effective advertising strategies to reach them.
- Monitor and report on campaign performance, providing regular updates to stakeholders.
- Stay up-to-date with industry trends and best practices in paid social media advertising.
Requirements
- 3-5 years of experience in paid advertising or a related field.
- Proven track record of successful online advertising campaigns.
- Strong understanding of paid marketing channels and technologies, including paid search, retargeting, social network advertising, and content distribution networks.
- Hands-on experience with marketing budgets and forecasting/reporting results.
- Excellent communication and project management skills.
What We Offer
- A dynamic and fast-paced work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
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