Lead Generation Strategist

3 days ago


Singapore MESH BIO PTE. LTD. Full time
Revolutionize Healthcare Digital Marketing with Mesh Bio
MESH BIO PTE. LTD., a pioneering healthcare technology company, seeks an experienced Lead Generation Strategist to spearhead the launch and expansion of our cutting-edge digital health solutions.

About Us:

We are a leading SaMD provider, empowering clinicians and healthcare providers to predict and prevent chronic disease complications.

Our innovative solutions have received international recognition, and we are now seeking a dynamic professional to join our team.


Job Overview:

The ideal candidate will be responsible for driving qualified leads, improving our online presence, and optimizing digital marketing campaigns.

A background in healthcare is advantageous but not essential.


Key Responsibilities:
  • Develop and implement strategies to drive qualified leads to Mesh Bio, leveraging content marketing, paid ads, SEO, and other digital marketing tactics.
  • Continuously improve the content of our website to boost engagement and conversion rates, focusing on SEO best practices and user experience.
  • Manage Google Ads and other sponsored ads, ensuring we maximize ROI by targeting the right audience with tailored messaging.
  • Conduct keyword research and develop SEO strategies to improve organic search rankings and drive web traffic.
  • Stay informed about the latest trends in digital marketing and healthcare, adapting strategies to ensure relevance and effectiveness.
  • Develop compelling messaging and value propositions that resonate with target audiences, including healthcare professionals.
  • Ensure our website (WordPress/Webflow) is up-to-date, user-friendly, and optimized for conversions.
  • Track and measure the success of digital marketing campaigns using metrics such as traffic, click-through rates, and conversions. Provide regular reports and insights.

Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience as a Digital Marketing Specialist or in a similar role.
  • Proficiency in SEO, Google Ads, WordPress/Webflow, and digital marketing tools (Google Analytics, GMP, etc.).
  • Strong analytical skills and the ability to interpret and act on digital marketing data.
  • Excellent understanding of lead generation tactics and conversion rate optimization.
  • Familiarity with HCP operations, buying behavior, and healthcare marketing (preferred but not required).
  • Exceptional communication and organizational skills.

Estimated Salary:$80,000 - $120,000 per annum, based on industry standards and qualifications.
About You:

We are looking for a skilled and experienced professional who can adapt to our fast-paced environment.

You should have a strong portfolio and excellent communication skills.



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