Senior Marketing Analytics Professional
2 weeks ago
About UOBUnited Overseas Bank Limited is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. We operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. We have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success.
Job Responsibilities- Key Responsibilities:
- Develop and implement data-driven marketing strategies to grow existing customer franchise and balances. This includes cross-selling, retention, next best offer and conversation, as well as personalized customer engagement (online and offline).
- Improve digital adoption and customer interaction through personalized, omni-channel engagement.
- Build predictive models/analytics using statistical and data science techniques, including regression, gradient boosted trees, network analytics, neural networks, NLP, audio/image processing, etc. This involves working with both structured and unstructured data (test, audio, image, streams, etc) from the bank and external partners, vendors or the internet in general (social media, web-crawled data, etc).
- Work with our ecosystem/partnership team to increase monetization of partner/platform data (e.g. e-commerce, payments, ERP solutions, etc). Actively source new data sources and revenue streams.
- Manage marketing campaigns and marketing platforms (Adobe Campaign, Adobe Analytics, etc). Regularly review and improve campaign effectiveness.
- Requirements:
- More than 4 years of experience in retail/SME marketing analytics roles within a bank, fintech or consulting environment.
- Undergraduate degree in a quantitative program, such as Decision Science, Statistics, etc. MBA/postgraduate degree is desirable.
- Strong data/decision science, programming and technology skills. Proficiency in SAS for data management and modeling is required.
- Advantageous to have proficiency in Python or R for data science and Hadoop ecosystem for data management. We use Cloudera Apache Hadoop big data platform.
- Adobe Marketing platform (Adobe Analytics, Campaign, etc) for online and offline marketing campaign management and insights.
- Excellent analytical mind with sound business insight, excellent communication skills (verbal and written), high attention to detail and self-motivation.
- Maturity to be a credible counterpart to business managers and senior management, with the ability to develop ongoing 'trusted advisor' relationships based on understanding, analyzing, discussing and addressing key business challenges.
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