Digital Marketing Strategist

4 days ago

Singapore Novo Recruitment Solutions Pte Ltd Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at Novo Recruitment Solutions Pte Ltd. As a key member of our marketing department, you will be responsible for developing and executing digital marketing campaigns that drive results.

About the Role

This is a dynamic and challenging role that requires a strong understanding of digital marketing principles, as well as excellent analytical, communication, and project management skills.

Key Responsibilities:
  • Digital Campaign Management:
  • Plan, launch, and refine digital marketing campaigns across platforms, including social media, search engines, email marketing, and display ads.
  • Track campaign performance, assess key metrics, and adjust strategies to meet objectives.
  • Manage budgets strategically to ensure targeted ROI.
  • SEO and SEM:
  • Perform keyword research and on-page SEO improvements to boost website visibility on search engines.
  • Oversee and enhance PPC advertising campaigns, such as Google Ads.
  • Allocate budgets efficiently to maximize return on investment.
  • Digital Presence:
  • Develop and maintain a social media content calendar.
  • Create and manage a WhatsApp Community and Broadcasting channel.
  • Oversight and update the LinkedIn page.
  • Distribute budgets to optimize campaign outcomes.
  • Analytics and Reporting:
  • Use analytics tools to monitor and report on digital campaign performance.
  • Provide data-driven insights and recommendations for ongoing improvement.
  • Sales Administration:
  • Process and track sales orders to ensure prompt and accurate fulfillment.
  • Maintain updated customer records and sales documents.
  • Prepare quotes, invoices, and sales reports as needed.
  • Coordinate with logistics and finance teams to support seamless sales processes.
  • Deliver exceptional customer service through responsive communication by phone, email, or in person.
Qualifications:
  • Bachelors degree in marketing, business, or a relevant field.
  • Expertise in Excel and business intelligence tools.
  • Skill in designing social media content aligned with company vision.
  • Commitment to long-term growth within the organization.
  • Proven experience in digital marketing, including campaign execution and content creation.
  • Proficiency with digital marketing tools, including MS Office (PowerPoint, Excel, Word), Canva, video editing (e.g., Camtasia), CRM, scheduling, social media management, and email marketing platforms.
  • Strong written and verbal communication skills.
  • Creative problem-solving skills, an analytical approach, and ability to make data-driven decisions.
  • Familiarity with the latest trends and best practices in digital marketing.
  • Strong organizational, time management, attention to detail, and proactive problem-solving skills.
  • Ability to handle confidential information and make sound judgments.
  • Adaptability to shifting priorities and ability to work independently.

$80,000 - $100,000 per annum, depending on experience.

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