Digital Content Strategist
3 weeks ago
We are seeking a highly skilled Digital Content Strategist to drive our content marketing efforts and create engaging financial content for our audience.
As a key member of our team, you will be responsible for developing and implementing a comprehensive content strategy that spans the entire marketing funnel and effectively engages our target audience segments.
You will identify, evaluate and implement content opportunities, partnerships and initiatives to meet strategic business objectives.
A strong understanding of SEO principles and keyword demand is essential in this role, as well as excellent writing and communication skills.
Key Responsibilities- Develop and implement a successful content strategy that meets business objectives
- Create engaging financial content across various formats, including blogs, whitepapers, videos, emails, social posts, ad copy, landing pages, guides and more
- Stay up-to-date with market developments and monitor the competitive landscape to position the company as a market leader
- Analyze data and make recommendations based on results
- Oversee the integration of content activities within marketing campaigns
- Develop standards, systems and best practices for content creation, distribution, maintenance and repurposing
What We Offer
- A competitive salary of SGD 80,000 - SGD 120,000 per annum
- A comprehensive benefits package, including annual leave, birthday leave, tenure leave, international remote work leave and more
- A hybrid work arrangement with a five-day work week
- Professional trainings, career advancement and internal mobility opportunities
- Competitive benefits including insurance and mental wellness program
Requirements
- Bachelor's degree in English, Journalism, Public Relations or related communications field
- 8+ years of experience as a respected leader in multichannel content creation for different target demographics
- Prior experience in Social Media and Public Relations is a plus
- 3+ years of experience in managing large teams
- Outstanding command of the English language
- Keen interest in the world of personal finance
- Proven experience in developing and implementing a successful content strategy
- Clear understanding of business goals behind Content's purpose, and fluent in web analytics tools (Google Analytics) and social media analytic tools
- Ideal candidates should have a keen eye for detail, strong research skills, and possess a good understanding of SEO principles and keyword demand
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