E-Commerce Marketing Director

Changi Airport Group is a leading airport manager in Asia and one of the world's most awarded airports. As an airport manager, CAG performs key functions including airport operations, air hub development, retail and commercial activities, infrastructure development, and airport emergency services. The company also manages Seletar Airport and has a presence beyond Singapore through consultancy projects and investments in foreign airports.

We are seeking a seasoned data-driven marketing leader to head up our eCommerce business – iShopChangi as Senior Manager, Marketing. You will lead the Marketing Team, comprising branding and communications, campaigns/promotions, and performance management functions. Your role will drive transformation and synergies within and between teams to think strategically and deliver on initiatives for business growth and outcomes.

The ideal candidate will have a proven track record of implementing and driving marketing solutions at scale. You will be responsible for the following areas:

• Marketing P&L Management
• Crafting Growth Strategies for all marketing teams, including Brands and Comms, Campaign management, and performance marketing
• Bridging and guiding various marketing teams and members to collectively interpret analytical/predictive models to drive short-term and long-term goals for the business
• Inspiring team members and driving success, leading the teams to maximize profitability and enhance competitiveness in the e-commerce market
• Working with external platform solution providers, agencies, and support partners to ensure the right tooling and optimization of marketing experimentation and advertising campaigns
• Identifying new trends in digital marketing, evaluating new technologies, and ensuring the business is at the forefront of industry developments, particularly in e-commerce and mobile marketing
• Mentoring and developing a team of high-performing marketers

To be successful in this role, you will need:

• A degree in a related area of studies such as Business or Marketing
• At least 10 years' experience in marketing strategy and team leadership, including hands-on experience in digital and e-commerce marketing
• Proficiency in applying data to grow the business and using software such as MS Office (Excel and PowerPoint) and Business Intelligence tools (e.g., Adobe Analytics, Microstrategy)
• Strong understanding of Performance Marketing Tools such as Braze (Campaign Measurement), Adobe Marketing Cloud Solution, etc.
• Experience in Customer Lifecycle management, CRM/Loyalty marketing will be advantageous
• Strong communication skills (verbal and written) to create and deliver compelling presentations of experimentation plans and insights to teams, senior management, and internal & external stakeholders

The estimated annual salary for this role is SGD $180,000 to $250,000 depending on experience and qualifications. We offer a competitive benefits package, including medical insurance, retirement savings plan, and professional development opportunities.

Please note that the compensation and benefits information provided is an estimate and may vary based on individual circumstances.