Digital Marketing Specialist for E-Commerce Platforms

1 week ago


Singapore FAR EAST HOSPITALITY MANAGEMENT (S) PTE. LTD. Full time
Job Overview

FAR EAST HOSPITALITY MANAGEMENT (S) PTE. LTD. is seeking a highly skilled Digital Marketing Specialist to join our team and lead the optimization of our 8 brand websites and e-commerce platforms. The successful candidate will be responsible for designing experiments and personalization campaigns to increase conversion rates and generate new business development leads.

Key Responsibilities
  • Conduct thorough data analysis and research to propose innovative features and functionalities that enhance user experience.
  • Develop and implement website experiments and personalization campaigns to boost conversion rates and drive business growth.
  • Lead regular enhancements of websites and e-commerce platforms, including rigorous user testing and maintaining project documentation.
  • Evaluate and ensure effective governance of our websites and e-commerce platforms through regular audits and content guidelines.
  • Collaborate with stakeholders to update website content and maintain a centralized ticket centre for efficient servicing.

Requirements and Qualifications
  • Demonstrate ability to thrive in a dynamic environment while maintaining attention to detail.
  • A minimum of 4-6 years of experience in website management and/or digital marketing is required.
  • Proven analytical skills with expertise in Google Analytics, event tracking analysis, and Looker Studio are essential.
  • Strong leadership in digital project management is necessary for success in this role.
  • Bachelor's degree in a relevant field is preferred.

Preferred Skills
  • Google Tag Manager
  • CSS
  • Web Programming
  • Social Media
  • Online Advertising
  • HTML
  • User Experience
  • JavaScript
  • Marketing Communications
  • Online Marketing
  • Website Management
  • Project Management
  • Digital Marketing
  • New Business Development
  • Audits
  • Google Analytics

Estimated Salary: SGD $80,000 - SGD $120,000 per annum

About FAR EAST HOSPITALITY MANAGEMENT (S) PTE. LTD.

FAR EAST HOSPITALITY MANAGEMENT (S) PTE. LTD. is a leading hospitality management company that operates a diverse portfolio of hotels, resorts, and serviced residences across Asia-Pacific. We are committed to delivering exceptional guest experiences and driving business growth through innovative digital marketing strategies.

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