Digital Marketing Specialist for E-Commerce Platforms
1 week ago
FAR EAST HOSPITALITY MANAGEMENT (S) PTE. LTD. is seeking a highly skilled Digital Marketing Specialist to join our team and lead the optimization of our 8 brand websites and e-commerce platforms. The successful candidate will be responsible for designing experiments and personalization campaigns to increase conversion rates and generate new business development leads.
Key Responsibilities
- Conduct thorough data analysis and research to propose innovative features and functionalities that enhance user experience.
- Develop and implement website experiments and personalization campaigns to boost conversion rates and drive business growth.
- Lead regular enhancements of websites and e-commerce platforms, including rigorous user testing and maintaining project documentation.
- Evaluate and ensure effective governance of our websites and e-commerce platforms through regular audits and content guidelines.
- Collaborate with stakeholders to update website content and maintain a centralized ticket centre for efficient servicing.
Requirements and Qualifications
- Demonstrate ability to thrive in a dynamic environment while maintaining attention to detail.
- A minimum of 4-6 years of experience in website management and/or digital marketing is required.
- Proven analytical skills with expertise in Google Analytics, event tracking analysis, and Looker Studio are essential.
- Strong leadership in digital project management is necessary for success in this role.
- Bachelor's degree in a relevant field is preferred.
Preferred Skills
- Google Tag Manager
- CSS
- Web Programming
- Social Media
- Online Advertising
- HTML
- User Experience
- JavaScript
- Marketing Communications
- Online Marketing
- Website Management
- Project Management
- Digital Marketing
- New Business Development
- Audits
- Google Analytics
Estimated Salary: SGD $80,000 - SGD $120,000 per annum
About FAR EAST HOSPITALITY MANAGEMENT (S) PTE. LTD.
FAR EAST HOSPITALITY MANAGEMENT (S) PTE. LTD. is a leading hospitality management company that operates a diverse portfolio of hotels, resorts, and serviced residences across Asia-Pacific. We are committed to delivering exceptional guest experiences and driving business growth through innovative digital marketing strategies.
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