Strategic Communications Professional
2 weeks ago
Develop and execute strategic communication plans to drive acquisition of postpaid mobile services. This 12-month contract role involves working closely with clients' offices to enhance engagement with target audiences.
- Assist in creating comprehensive 360-degree communication strategies to achieve target audience engagement, including direct marketing initiatives and digital campaigns.
- Design data-driven through-the-line communication that focuses on specific segments and ensures clear accountability for effectiveness and efficiency.
- Ensure consistency in brand image and tone of voice across all communications channels.
Responsibilities:
- Collaborate with creative agencies to manage through-the-line campaigns, including advertising, social media, promotions, sponsorships, on-ground activation, and event management.
- Implement new marketing channels to achieve objectives such as building brand awareness, shaping perceptions, and driving purchase behavior.
- Work with the Brand, Product Marketing, Social Media, and Sales teams to ensure synergy with the wider marketing strategy.
Requirements:
- Fresh graduates or relevant studies in Marketing and Communication, preferably with internship experience in fast-paced marketing environments.
- Basic knowledge of digital performance marketing media.
- Good presentation and interpersonal skills.
- Effective bilingualism in English and Chinese, with strong written communication skills to liaise with Chinese-speaking stakeholders.
- A team player with strong project management skills, attention to detail, and adaptability.
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