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Online Performance Optimizer

1 week ago

Singapore LEGO Gruppe Full time
About the Role

We are seeking a highly skilled Online Performance Optimizer to join our team. This role will be responsible for driving campaigns and testing new opportunities for our global Performance Marketing team.

Key Responsibilities:
  • Uncover optimisation opportunities at every stage in the search marketing funnel.
  • Work with brand marketing channel leads and the digital insights team to monitor performance across any activity that has been launched.
  • Build out campaigns, monitor once launched and report on results to internal partners.
  • Manage day to day running of the PPC campaigns in Google & Bing, using Bid management tools to deliver results and report on these findings to partners.
Requirements:
  • A good level of understanding in bid management platforms -SA360, Skai formally Kenshoo, Marin but preferably Adobe Advertising Cloud.
  • Paid search knowledge including account and keyword strategies, Remarketing and targets, script development or account automation tools, and related products.
  • Experience of search technology platforms, eg. Google and Bing ads.
  • Good knowledge of analytics, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation. ie. Adobe Analytics or Google Analytics.