Global Marketing Strategist

3 days ago


Singapore Bricsys, part of Hexagon Full time
Job Description
Bricsys, part of Hexagon, is a global provider of BricsCAD brand engineering design software since 2002. We are committed to customer success by offering cost-effective CAD software with industry-leading product support.

We have offices worldwide and partners in over 80 countries, with 1,200 registered application developers.

We are seeking an experienced APAC Field Marketing Manager to lead field marketing initiatives across Asia-Pacific.

This role requires a deep understanding of the CAD industry and proven field marketing expertise.

The successful candidate will develop and execute strategic marketing campaigns aligning with our global objectives while addressing APAC market needs.


Main Responsibilities:

  • Marketing Campaigns: Develop and execute field marketing strategies supporting sales objectives and increasing market penetration in APAC.
  • Industry Insights: Collaborate with APAC Sales teams to identify market trends and customer needs, providing marketing support enhancing sales performance and lead generation.
  • Budget Management: Manage regional marketing resources for maximum impact.
  • Digital Expertise: Assist Global Performance Marketing lead in customizing digital campaigns for APAC, including SEO/SEM, email, social media, and display advertising.
  • Event Coordination: Drive and manage regional events, trade shows, and Channel Partner events, coordinating logistics, communications, and follow-up activities.
  • Sales Support: Work closely with the sales team and Partners across APAC to support sales initiatives and manage necessary marketing assets and merchandise.
  • Content Localization: Collaborate with the global team to create region-specific sales and marketing materials, including localization for product documentation, email campaigns, case studies, and social media content.
  • Reporting and Data Management: Manage tracking and analyzing the performance of marketing activities, generating reports and insights for the team.

Requirements:

Essential Skills:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 10+ years' experience in B2B marketing in technology product (ideally software) businesses.
  • Proven experience working within a Channel Partner business model.
  • Strong business acumen with an understanding of design, engineering, construction, or manufacturing markets.
  • Proven experience in field marketing, particularly within the CAD industry.
  • Ability to develop, manage, and execute integrated marketing plans supporting business strategy.
  • Outstanding planning, prioritization, and problem-solving skills, managing requests and expectations from internal and external stakeholders.
  • Analytical mindset translating complex data into actionable strategies.
  • Experience with online tools such as Figma, Goldcast, ClickUp, and HubSpot is a plus.


  • Singapore CYS Global Remit Pte Ltd Full time

    CYS Global Remit Pte Ltd OverviewAs a Global Marketing Strategist, you will be responsible for developing and implementing marketing strategies and plans that promote CYS Global Remit products, services, and brand to specific target segments. The main objective is to drive lead generation, conversion, sales engagement, and customer retention.Main...


  • Singapore Cornerstone Global Partners Full time

    As a Marketing Strategist at Cornerstone Global Partners, you will play a key role in driving business growth through innovative marketing initiatives. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns, including social media, SEO, PPC, and email marketing.We are seeking a dynamic and...


  • Singapore Oritain Global Limited Full time

    We are seeking a highly skilled Digital Marketing Strategist to join our team at Oritain Global Limited.About the RoleThis is an exciting opportunity for a motivated and experienced professional to support the strategy, execution, and optimization of our paid digital marketing efforts. As a key member of our global marketing team, you will be responsible for...


  • Singapore Google Inc. Full time

    As a Global Product Marketing Strategist, you will play a key role in developing and executing strategies that drive growth and revenue for our customers.You will work with cross-functional teams to identify opportunities and develop measurement solutions that meet the needs of our customers.The ideal candidate will have experience influencing c-level...


  • Singapore Paramount Marketing Global Full time

    We are seeking a talented Global Marketing Coordinator to join our team at Paramount Marketing Global.In this role, you will be responsible for coordinating marketing efforts, developing and maintaining relationships with clients, and contributing to market research and analysis.Your Key Responsibilities:Coordinate marketing efforts and campaignsDevelop and...


  • Singapore Firewood Marketing, Inc. Full time

    At Firewood Marketing, Inc., we're seeking a talented Digital Marketing Strategist to join our team. As a key member of our social media department, you will be responsible for developing and implementing comprehensive marketing strategies that drive business growth and engage our audience.The ideal candidate will have around 5+ years of experience in...


  • Singapore Asahi Global Procurement Full time

    About the Role:The Global Procurement Strategist role is a critical position within our procurement organization. You will be responsible for developing and implementing strategic sourcing plans to maximize business value across the organization.As a key member of our team, you will work closely with cross-functional teams to identify opportunities for...


  • Singapore Agrocorp International Full time

    Role OverviewAs a Cotton Market Strategist, you will be responsible for analyzing global cotton markets, identifying trends and patterns, and providing insights to inform business decisions. This role requires a deep understanding of the cotton industry, including production, consumption, inventory levels, and price trends.


  • Singapore Castlery Inc. Full time

    **Job Description:**Castlery Inc. is seeking a highly skilled Global Visual Merchandising Strategist to join our team.This individual will be responsible for developing and executing global visual merchandising strategies that align with the company's overall brand objectives and marketing goals.Develop and execute global visual merchandising...


  • Singapore TikTok Full time

    At TikTok, we're driving innovation in the digital marketing space. Our team is looking for a Senior Product Marketing Strategist to lead our APAC region's product marketing efforts.Job DescriptionWe're seeking a talented individual with experience in product marketing, strategy, and operations to join our team. As a Senior Product Marketing Strategist,...


  • Singapore This is an IT support group Full time

    The Global Sourcing Strategist will be responsible for developing and implementing a global sourcing strategy that aligns with the company's business objectives. This involves managing the execution of global category strategies to optimize the spend of MedTech and Innovative Medicine.You will lead the procurement team in executing the strategy and...


  • Singapore Tenity Full time

    Tenity, a global innovation ecosystem and early-stage investor, is seeking an experienced marketing professional to drive growth in the Asia-Pacific region. As Senior Marketing Strategist, you will develop and execute regional marketing strategies to enhance brand visibility and impact in Singapore and APAC.The ideal candidate will have a proven track record...


  • Singapore The HEINEKEN Company Full time

    Drive Business Growth through Legendary BrandsThe HEINEKEN Company seeks a Global Brand Growth Strategist to lead the development of marketing capabilities in APAC. As a key member of the regional team, you will be responsible for building and delivering the regional Marketing Capability Roadmap, supporting the growth of Mainstream and Local brands, and...


  • Singapore Firewood Marketing, Inc. Full time

    About Monks:Monks is a global, purely digital unitary operating brand of S4Capital plc.We combine an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands interact with the world.This includes unfettered content production, scaled experiences, enterprise-grade technology and data science...


  • Singapore NTU (Nanyang Technology University- Main Office-HR) Full time

    Job Overview:The Centre for [centre_name] at Nanyang Technological University seeks a skilled Marketing Strategist to join our team. As a key member of the marketing department, you will play a pivotal role in developing and implementing comprehensive marketing strategies to engage target audiences.


  • Singapore Baidu, Inc. Full time

    Baidu MediaGo is a leading global advertising platform that connects advertisers with top publishers through Baidu AI technology.The Global Business Development Strategist will be responsible for developing and implementing strategies to drive business growth, identifying new opportunities, and building strong relationships with clients and partners.Key...


  • Singapore This is an IT support group Full time

    About the RoleThis IT support group is seeking a digitally savvy, experienced marketing professional to join our global influencer marketing team. As a Digital Marketing Strategist, you will play a pivotal role in supporting negotiations, outreach, and onboarding processes for influencers and affiliate partners.Key Responsibilities:Research and identify key...


  • Singapore TechM Solution Full time

    We are seeking a dynamic and innovative Marketing Campaign Strategist to join our team at TechM Solution. As a key member of our HQ Marketing Team, you will be responsible for executing the entire lifecycle of promotional campaigns regionally.You will support our company's global marketing goals by planning, executing, and reviewing regional promotional...


  • Singapore LEGO Gruppe Full time

    LEGO Gruppe is seeking a highly skilled Digital Marketing Strategist to join our Performance Marketing team. As a key member of the team, you will be responsible for driving campaigns and testing new opportunities across global markets.Our ideal candidate has a good level of hands-on paid search marketing experience in bid management platforms such as Adobe...


  • Singapore LEGO Full time

    We are seeking a skilled Digital Marketing Strategist to drive our search marketing efforts forward. As part of our Performance Marketing team, you will play a key role in developing and executing strategies to enhance our online presence.Key Responsibilities:Develop and execute paid search campaigns across global marketsCollaborate with the channel lead to...