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Marketing Communications Specialist
2 weeks ago
National Institute of Early Childhood Development (NIEC) seeks a skilled and experienced Marketing Communications Specialist to spearhead its content strategy and branding efforts. The ideal candidate will possess a strong understanding of digital marketing, excellent communication skills, and the ability to develop and execute effective marketing plans.
About the Role
The successful candidate will be responsible for planning, implementing, and reviewing NIEC's content strategy to ensure that key messages are synergistically delivered across all platforms and activities.
To promote NIEC's strengths in areas such as leadership training and inclusive practices.To safeguard NIEC's corporate brand identity and ensure correct adaptation and usage of Corporate Identify (CI).To develop and manage advertising plan for paid performance marketing for key target audiences.To plan and produce marketing content and collaterals.To implement consumer insights research to track the effectiveness of NIEC's outreach and branding efforts, making recommendations to calibrate marketing strategies.To manage the marketing budget and exercise prudence and effective use of resources.About You
We are looking for a highly motivated and experienced marketing professional with a proven track record in developing and executing effective marketing strategies.
To drive email marketing to key target audiences by implementing results-driven email campaigns, as the project lead for email marketing, the candidate would need to make data-driven recommendations for improvement from campaign performance.To drive awareness and demand for courses by improving customer engagements at key communication touchpoints (website, social media, events etc)To plan and organise NIEC outreach events.To work closely with external stakeholders to increase their knowledge of NIEC and our courses.To evaluate marketing programmes' effectiveness and ROIs.
What We Offer
As a member of our team, you will have the opportunity to work on exciting projects, develop your skills and expertise, and contribute to the growth and success of NIEC.
A competitive salary package.A comprehensive benefits program.Ongoing training and development opportunities.