Senior Marketing Specialist

2 weeks ago

Singapore beBeeEngagement Full time $90,000 - $120,000
Job Overview

This is a unique opportunity to join a team of professionals in a regional health system office. As a Manager, Resident/Patient Outreach & Engagement, you will be responsible for planning, developing and executing targeted email campaigns to drive resident engagement and promote community health programs.

Key Responsibilities
  • Lead the end-to-end campaign process, including audience segmentation, approvals, testing, deployment and post-campaign performance analysis.
  • Develop high-quality content adhering to brand guidelines and campaign objectives.
  • Own and maintain an email marketing calendar, ensuring alignment with regional health initiatives and goals.
  • Collaborate across functions to ensure seamless execution, in accordance to best practices and organisational protocols.
Marketing and Publicity of Community Health Programs
  • Develop publicity strategies and implement data-driven marketing campaigns to drive awareness and sign-ups to regional health initiatives and programmes.
  • Support cross-functional teams to develop effective marketing campaigns and ensure timely rollout and alignment with overall objectives.
  • Oversee development of marketing assets, messaging and promotional materials.
Performance Tracking and Optimisation
  • Monitor campaign performance and engagement metrics to provide actionable insights.
  • Optimise campaign performance based on data insights and stakeholder feedback.
  • Manage campaign budgets efficiently to meet targets.
Requirements
  • Bachelor degree in marketing, business administration or related discipline.
  • Minimum 8 to 10 years of marketing experience with at least 2 to 3 years in a supervisory role, in email marketing or members engagement, preferably in healthcare or public sector.
  • Proven experience in developing and executing data-driven email campaigns.
  • Strong understanding of CRM and email platforms.
  • Operationally strong and process-driven with a focus on execution.
  • Familiarity with best practices in consent and data management.
  • Excellent stakeholder management skills with the ability to drive cross-team collaborations.
  • Experience in healthcare communications would be advantageous.
  • Able to work effectively under tight timelines.

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